In this episode of Built Different, we break down why a category everyone thought was dead is suddenly winning again. Not because the product is better, but because the business solved a problem most brands ignore.

This isn’t really a yogurt story.

It’s about owning the “what do we do now?” moment after dinner.

If you’re building in a crowded space, this episode will change how you think about differentiation.

Follow us on our socials:

Joshua

Instagram | https://www.instagram.com/jamwithjoshua/

TikTok | https://www.tiktok.com/@jamwithjosh

Damon

Instagram | https://www.instagram.com/damon_letsroll/

TikTok | https://www.tiktok.com/@damon_letsroll

Chapters:

00:00 The Yogurt Spending Revelation

02:38 Yochi: A Case Study in Business Resilience

05:15 Identifying the Target Audience: Gen Z and Millennials

07:56 The Power of Social Media and Relatable Content

10:36 Creating a Unique Customer Experience

13:06 The Customization Trend in Food Business

15:58 Positioning in the Market: The 'What Do I Do Now?' Space

17:22 Innovative Business Solutions

19:39 Positioning for Moments in Time

21:46 The Billion Dollar Pre-Sleep Drink

23:00 Retention Strategies in F&B

25:25 Navigating Growth Challenges

27:53 The Future of Third Space Experiences