Gaurav Sharma, founder and CEO of SaaS Labs, a multi-product company with $30M ARR, shares his founder-led sales journey on this insightful episode. From starting in 2016 to hitting $2M in revenue without a full-time sales team, Gaurav's story highlights the power of hustle, persistence, and customer-centricity.

He dives into validating problems through customer interactions instead of textbook approaches, the importance of distribution channels over outbound sales, building real relationships to delight customers from day one, embracing a multi-product strategy, and the impact of founders cultivating a personal brand.

Gaurav's experiences offer valuable lessons, reminding listeners that success often stems from unconventional paths and a relentless focus on solving customer problems. Whether you're a founder, go-to-market professional, or just looking for inspiration, this episode is a must-listen.