GTM Talk

SEO isn't dead, but the way you measure it and staff it has completely changed. Usman Akram, who runs SEO, AEO, and paid search at Modash, breaks down what actually works right now.

Usman has been in SEO since 2019, across agencies and in-house, and now leads what Modash calls "Discoverability" instead of just SEO. In this conversation we cover why traffic stopped being the metric that matters, what to track instead (visibility, share of voice, citations, self-reported attribution), why prompt tracking tools are still half-broken, and how he's restructured his team around one strategist plus a handful of AI agents instead of a bigger headcount.

We also get into the three specific agents he'd build first if starting from scratch, and his honest take on whether SEO can ever run on autopilot.

If you work in SEO, AEO, or GTM at a B2B company, this one is worth the full listen.

A couple of notes: I dropped the chapter timestamps from the Spotify version since Spotify doesn't render text-based chapter links the way YouTube does, it uses its own chapter metadata field if you're uploading through a host like Spotify for Podcasters. If you want, I can pull the same sixteen chapter markers into a format ready to paste into that chapter tool instead.

What does it actually take to build a video culture inside a B2B company — and why does great storytelling still win, no matter how much the tools change?

In this episode of GTM Talk, Aashish sits down with Ben Hillman — the person behind the video machine at ProfitWell and Paddle Studios — alongside co-host Adhithya, to unpack the first principles of B2B content.

From building a $200M brand through video, to why B2B and B2C aren't that different, to why shipping imperfect work will always beat waiting for perfect — this conversation is as relevant today as the day it was recorded.

If you're a founder, marketer, or creative thinking about video — this one's for you.

Spotify Podcast Description:

Emilia Korczynska, VP of Marketing at UserPilot, breaks down how she generated over $2M in pipeline from ABM in just 9 months—without expensive tools or complex setups.

In this deep dive episode, you'll learn:

• Why most ABM programs fail (hint: they start with tools, not strategy)• Her exact 6-step framework for identifying and targeting the right accounts• How to move beyond MQLs and track accounts through meaningful progression stages• The "surround sound" approach that targets entire buying committees, not just contacts• Why she moved BDRs from sales to marketing (and the results it delivered)• Her account scoring system combining CRM data, ad engagement, and third-party signals• LinkedIn ads + ZenABM setup that generates $10.50 in pipeline per dollar spent• One-to-many vs. one-to-few vs. one-to-one segmentation strategies• Real tactics for 400+ closed deals and sustainable ABM growth

This isn't theory—it's a practical playbook from someone who's actually built and scaled ABM programs that work.

Perfect for B2B marketers, growth leaders, and anyone looking to move upmarket with account-based strategies that deliver real results.

Learn the complete SDR playbook from engineer-turned-sales-expert Debdutta Saha. Discover proven cold calling techniques, LinkedIn outreach strategies, demand generation tactics, and AI-powered prospecting methods. Perfect for aspiring SDRs, sales professionals, and anyone looking to master outbound sales in 2025. From building personal brand to tracking key metrics - get the insider knowledge to accelerate your sales career.

In this episode, I chat with Adam Robinson about his transition from finance to SaaS, and the real challenges of entrepreneurship, like self-doubt and imposter syndrome. We dive into how to identify startup ideas that actually work, why customer discovery is a game-changer, and how to stand out in crowded markets. Adam shares actionable advice on go-to-market strategies and building credibility for those “boring” SaaS products.

We also explore the future of sales and marketing, including a shift toward more in-person connections as the digital world gets saturated. The conversation touches on important topics like brand marketing, privacy laws, and the future of RB2B. We talk startup funding, cash flow struggles, and how to navigate unrealistic valuation expectations in today's ecosystem.

Plus, Adam offers his thoughts on raising funds at the right time, the power of personal branding, and how to balance business growth with personal goals. If you’re a founder or aspiring entrepreneur, this episode is packed with valuable insights for your journey.

Gaurav Sharma, founder and CEO of SaaS Labs, a multi-product company with $30M ARR, shares his founder-led sales journey on this insightful episode. From starting in 2016 to hitting $2M in revenue without a full-time sales team, Gaurav's story highlights the power of hustle, persistence, and customer-centricity.

He dives into validating problems through customer interactions instead of textbook approaches, the importance of distribution channels over outbound sales, building real relationships to delight customers from day one, embracing a multi-product strategy, and the impact of founders cultivating a personal brand.

Gaurav's experiences offer valuable lessons, reminding listeners that success often stems from unconventional paths and a relentless focus on solving customer problems. Whether you're a founder, go-to-market professional, or just looking for inspiration, this episode is a must-listen.

In this episode - We have someone super special - The Co-Founder and CEO of Wingman. Wingman is one of the early startups in the conversational intelligence space. Clari announced its acquisition of Wingman in 2022.

In this episode - we go back to the days when Wingman just started and discuss everything from content creation, distribution, paid ads etc.

You should get an overview of everything GTM in this episode.

🎧 Tune in to the latest episode of GTM Talk for an engaging conversation with Sri Krishna, the visionary mind behind Factors.ai. Join us as we explore the dynamic world of B2B marketing and entrepreneurship through Sri's expert lens.

In this episode:

🚀 Crafting Community Before Startup: Discover the power of building a pre-startup community aligned with your Ideal Customer Profile (ICP). (12:18 - 15:39)

🌟 Navigating Product-Led Growth: Gain insights into Factors.ai's journey with Product-Led Growth strategies. (23:03 - 25:43)

📈 Mastering Advertising Platforms: Learn the art of selecting the perfect advertising platform for your business. (30:39 - 34:30)

👔 Inspiration from Influential CEOs: Explore the CEOs who inspire Sri Krishna's entrepreneurial journey. (40:35 - 41:59)

🔥 Ready to dive into B2B marketing wisdom? Listen to the full episode now! [Insert Spotify Link]

🗨️ Got questions for Sri? Share them in the comments. Let's keep the insights flowing! #GTMInsights #B2BMarketing #Entrepreneurship

Welcome to a new episode of GTM Talk! In this enlightening conversation with Jen Able from Jjellyfish, we cut through the noise and get straight to the point - sharing honest, in-depth insights that every startup needs to thrive.

In this no-fluff discussion, Jen gives us an introduction to Jellyfish and her journey towards its inception. We navigate the fascinating waters of GTM Motions, discussing the differences and implications of Sales Led and Product Led Growth. We also delve into pivotal questions: Who exactly are we building for? How long should a founder sell their product? When is it time to bring a sales team onboard?

We explore the nuances of selling when the decision maker and the product user are different individuals, and we discuss how to attract your first ten customers. Furthermore, we examine the role of marketing in this early stage and discuss whether repeatability matters in the initial phase of your startup journey.

Jen also offers three crucial tips for Indian startups aspiring to expand into the US market and recommends a must-read book for founders.

Don't miss out on this essential guide for anyone in the startup space. Tune in and learn - not one, but many things - that will add great value to your entrepreneurial journey!

Connect with me on LinkedIn: https://www.linkedin.com/in/aashishkrishnakumar/