GTM Talk

Welcome to GTM Talk! In this episode, we are joined by Sri Krishnan, the Founder & CEO of Rocketlane. Join us as Sri shares his invaluable insights and experiences on mastering startup growth. From validating startup ideas to acquiring customers and building a thriving community, Sri reveals proven strategies for success. Discover the power of effective GTM (Go-To-Market) strategies, including SEO, events, podcasts, and PR, as Sri shares practical tips and lessons learned from his entrepreneurial journey. Learn how to reduce churn and gain insights into the key factors that contribute to startup success. Don't miss this opportunity to gain actionable knowledge and inspiration from a seasoned 2x founder. Tune in now to unlock the secrets of mastering startup growth!

Welcome to Episode 3 of GTM Talk! In this episode, we have a special guest, Udit Goenka, the founder of PitchGround and FirstSales.io. Udit is a successful entrepreneur and has extensive experience in the startup ecosystem.

In this episode, Udit shares his insights and expertise on what it takes to start a successful startup in 2023. He discusses the playbook one needs to follow and the critical factors to consider when launching a new venture.

Udit shares his personal journey and the challenges he faced while starting PitchGround and FirstSales.io. He also talks about the lessons he learned from his failures and how he applied them to his subsequent ventures.

Throughout the episode, Udit provides valuable tips and strategies for aspiring entrepreneurs, including how to validate a business idea, how to build a strong team, and how to develop a go-to-market strategy.

Whether you're a first-time entrepreneur or an experienced startup founder, this episode has something for everyone. So, tune in to GTM Talk Episode 3 to learn from the best and get inspired to take your startup to the next level.

Introductions: 0:00 - 1:29

How did Outplay Originate - 1:50 - 4:15

How did you validate your idea - 4:30 - 6:20

Creation of a new category vs Building in an existing category - 6:12 - 7:32

Is it demotivating that a Unicorn in your category exists - 7:35 - 8:20

How did you get your first 10 customers - 8:31  - 11:18

First Sequence that worked - 11:19 - 12:15

When did you make your first sales hire - 12: 16 - 12:40

When do you think its the right time to hire the first sales person -12:41

What are the other channels that worked for the first 30 customers -13:50 - 14:59

Channels of acquisition while starting out - 15:00 - 17:12

PR as an acquisition channel - 17:13 - 18:17

First 1000 to 5000 visitors on your website - 18:18 - 19:21

Community building as a channel - 19:41 - 20:47

Part of other communities - 21:23

Partnership as a channel - 21:57

Unfair advantage as a second-time founder - 22:25 

Pricing as a growth lever - 23:37

How did you finalize the pricing for Outplay - 24:28

Product Led Growth - 25:28

Events as an acquisition channel - 26:27 - 29:16

Press Releases as an acquisition channel - 29:17 - 29:58

Closing out

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Here's where you can find me on Linkedin - https://www.linkedin.com/in/aashishkrishnakumar/

Here's where you can find Laxman on Linkedin - https://www.linkedin.com/in/laxmanpapineni/

Here's the link to Laxman's podcast - https://outplayhq.com/the-hype-is-real-podcast

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Write to me at: [email protected]

In this episode - we breakdown the GTM strategy of Hypto - a VC-backed startup from India that processed over $30B in payments in less than two years. Hypto was the second-largest payment processor in the country! 

Background of the Aravind: 

If you're looking forward to getting into the mind of a genius! Someone who has a very first-principled approach of thinking, Someone who gets into the "Whys" more than the "Hows" - You must listen to Aravind.