Welcome to another episode of WILFRED – what I learned from reading: an educational discourse. Thanks so much for joining me yet again, for our sixth episode. Simon Sinek is a British born American author and inspirational speaker. Described as an unshakable optimist, he is the author of five books, including Start with Why, which was released in 2009 and is today’s book in focus. What follows is a summary of what I have learned from reading Start With Why.