Mindful Marketing with Lou

001: On being liked and found online – Just EEAT it

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Season 2, Episode 1. On being liked and found online – Just EEAT it

I'm going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust.

I also unpack:

  • "Do they like me or not?" What I think about other people's thoughts about me.
  • Why I don't think AI is the best at giving you the answers you need.
  • What if you're concerned about being seen?
  • How I feel about having my face on the internet in 2025.
    • ...more
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    Mindful Marketing with LouBy Louise Kozlevcar