Mindful Marketing with Lou

Websites can be big, hairy, scary projects. As someone who’s been doing this for decades, I have come to understand the overwhelm. In this podcast episode, I’m going to talk through what’s involved in a website project. This is to help you understand and get to know what’s ahead, before you worry about burning money or wasting time.

I’m excited to share this with you! And I hope this helps you make informed choices about engaging with a web designer or developer.

https://buymeacoffee.com/loukozlevcar 

In this episode, Ros and I discuss why using intuition and hard, factual data isn't an either or thing. It's a both thing!

We’ve been told that logic and gut feelings belong in different rooms, but the most successful leaders know they’re actually two sides of the same coin. In this episode, we dive deep into the intuition vs data conversation with a top business consultant to show you how to blend hard metrics with inner wisdom. It’s not an 'either/or' choice—it’s about using every tool in your kit to build a business that actually scales.

https://www.shapingchange.com.au/

https://www.womensleaderarchetypes.com.au/

https://www.linkedin.com/in/rosalind-cardinal-62520315/ 

In this podcast episode, Lou sits down for a virtual cuppa with Hana O'Neill, The Suburban Witch. Hana tells us a little about her history, and how she uses her intuition tools for business.

You can support this podcast with a donation or membership via Buy Me a Coffee (Pizza).

Part 1 of 3 in a series explaining the connection between intuition and business. Lou interviews Kat Glenn of Rainbow Dot Spirituality, as we unpack what intuition is, and how it can work for you.

Thinking about getting a website but not quite sure what it can actually do for you? Your site can be far more than a digital catalogue — it can save you time, support your clients, and quietly boost your results in the background. In this episode, Nikki Vera (neurodivergent brand and web designer @ Studio Nyx, based in Western Australia) and I unpack practical ways your website can work harder for you, from simple time-savers to features that lift your visibility and ROI. Pop the kettle on and settle in.

Here's a quick summary of our talking points:

Links and mentions:

"Thank goodness you're here Lou. I didn't know where to start."

Gather round and listen! This is how I got into helping people for tech. What was scary to others, has been easy for me. I hope this helps you understand me better. ^_^

"Victoria, why is no one visiting my small business website? I paid a lot of money for it!"

In this episode Victoria and I talk about how to get website visitors. The answer to this might not be what you think, but we have a great time explaining it to you.

Season 2, Episode 1. On being liked and found online – Just EEAT it

I'm going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust.

I also unpack:

After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back.

If you’re about to start building a website (or refresh the one you have), I expect you’ll be curious about all the different options out there. Squarespace, Shopify, and Wix are all highly popular choices! But one that gets talked about a lot, and is widely used by small businesses, is WordPress. But is WordPress the platform to use now? Why or why not?