The founders Trevor Norton & Steve Peron discuss the inception for creating this digital marketing podcast. Topics also discussed:
 
<ul>
 <li>The rise of dark social & zero-click: Ideas for how brands and businesses need to adapt.</li>
 <li>How to retain clients and generate more referral business by being a better consultant.</li>
 <li>Weird GA4 attribution settings and how you can make updates in the admin section to find hidden conversion values.</li>
</ul>

The founders Trevor Norton & Steve Peron discuss the inception for creating this digital marketing podcast. Topics also discussed: The rise of dark social & zero-click: Ideas for how brands and businesses need to adapt. How to retain clients and generate more referral business by being a better consultant. Weird GA4 attribution settings and how you can make updates in the admin section to find hidden conversion values.

The founders Trevor Norton &amp; Steve Peron discuss the inception for creating this digital marketing podcast. Topics also discussed:
 
<ul>
 <li>The rise of dark social &amp; zero-click: Ideas for how brands and businesses need to adapt.</li>
 <li>How to retain clients and generate more referral business by being a better consultant.</li>
 <li>Weird GA4 attribution settings and how you can make updates in the admin section to find hidden conversion values.</li>
</ul>

#001 - The Inception

Welcome to The Collective, the hub of digital marketing insights and business intelligence. Join us weekly as our co-hosts Trevor Norton &amp; Steve Peron riff on the latest things going on in digital media. We keep it very conversational as we discuss, and sometimes bring in industry experts, what we're testing in paid and organic media so everyone can stay up to date.

Business

Marketing

Welcome to The Collective, the hub of digital marketing insights and business intelligence. Join us weekly as our co-hosts Trevor Norton & Steve Peron riff on the latest things going on in digital media. We keep it very conversational as we discuss, and sometimes bring in industry experts, what we're testing in paid and organic media so everyone can stay up to date.

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#001 - The Inception

#001 - The Inception