Trev got married so Steve & Ricardo held it down!

The guys mainly discuss the challenges of attribution in e-commerce, particularly after the introduction of iOS 14 and they chat about the evolution of attribution tools & mention a few new SEO tools. 

Conversation then shifts to the cultural differences in communication, especially the dominance of WhatsApp in Brazil. The discussion also touches on the effectiveness of cold emails in reaching potential clients and the global impact of WhatsApp as a communication tool. 

In total, Ricardo & Steve discuss various themes surrounding social media dynamics, business communication, the implications of monopolies in tech, and the evolving landscape of digital marketing. And they tie the impact of platforms like WhatsApp and Google on communication, the challenges posed by companies like Temu in e-commerce, and the complexities of attribution in digital marketing. 

The convo ends with the guy’s thoughts on the future of AI agents in marketing and the need for businesses to adapt their strategies accordingly.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

Steve & Trev chat about the transformative impact of AI on personal finance, content creation, and marketing. 

Steve shares an interesting story of a specific use case of AI tools like ChatGPT for personal decision-making with a home investment decision. 

They then discuss the competitive advantages of Google's Gemini, and the evolving landscape of brand loyalty and engagement metrics. 

The dialogue highlights the complexities of attribution in the age of AI and how marketers and SEOs might want to consider reporting on the success of their SEO a bit differently.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

In today’s pod Trev & Steve discuss various topics related to health, fitness, and productivity. 

They chat about Trevor's first half marathon he ran in Philadelphia and then delve into the benefits of running and exercise on mental clarity. 

The discussion transitions to the use of technology in training, including wearables like Garmin watches, and the benefits of mouth taping for better breathing. They also explore the advantages of creatine supplementation for recovery and mental acuity. 

The conversation shifts to productivity hacks, emphasizing the importance of protecting one's time, especially in a remote work environment. They conclude with thoughts on social media detox and the concept of future looking backwards planning to enhance productivity.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

In this episode Trev is joined by a friend and business owner, Nick Flamini.  Nick is the founder & CEO of Sales Tycoons (https://mysalestycoons.com/) which is a fractional sales organization that helps businesses grow.

Sales Tycoons works on a pay per closed deal business model where their sales team only gets paid when their client earns a sale.  This means Nick takes on 100% of the risk because he is paying his employees salary and benefits and is compensated purely on the success of his sales team to deliver for his clients.

Trev & Nick discussed a ton of topics from what the business model is, how Nick approaches hiring, how Sales Tycoons approach go-to-market strategies and how Nick approaches growing the business.

If you are a business owner, especially in the agency world, or thinking about starting one, I think this is a fantastic peek behind the scenes of what life looks like as a founder and operator. 

We covered a TON of topics in this one:

• Sales Tycoons business model & how they earn commission from their clients

• Unique interview process to find killer salesmen

• What it’s like being an entrepreneur and what got Nick to leave his 6 figure salary job to start Sales Tycoons

• Brief Alex Hormozi story

• Nick’s thoughts on AI and how their business thinks about AI

• Nick’s approach to developing business and how Sales Tycoons use a combination of organic social media content, active direct message & email outreach along with paid ads

• What is go-to-market strategy and how Sales Tycoons thinks about go-to-market for their clients

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

Trev & Steve discuss their experiences with content creation, the impact of algorithms on viewership, and the challenges of navigating political and economic changes in the marketing landscape.  They discuss the general trends they’ve seen within organic views from YouTube Shorts, to YouTube and Spotify and how they’ve been approaching growing the podcast. 

They then explore the evolving role of AI in marketing and search, and reflect on the implications of AI advancements for the future of digital marketing and consumer behavior.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

Steve held this one down!

Steve took us through his entire step by step approach to SEO for ecommerce sites -  specifically Shopify.  There are a ton of golden nuggets in this episode.  Drop your questions in the comments! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

We covered a few topics lol:

Bluetooth health concerns, Digg, early internet marketing, social media evolution, LinkedIn advertising, AI in marketing, future of search, critical thinking, big pharma advertising, out of home advertising, local advertising trends, display ads, human interaction and AI

Annnnd we had our boy Ricardo join the show!  We discussed a ton of topics ranging from the rise and fall of Digg (and how Kevin Rose is bringing it back), early internet marketing nostalgia, and the evolution of personal branding on social media. 

We dove into LinkedIn becoming unusable with everyone being an influencer using ChatGPT for posts and the impact of AI on marketing and critical thinking. 

The convo also touches on the future of out-of-home advertising, local advertising growth, and the potential decline of display ads, concluding with reflections on human interaction in the age of AI.

Ton of topics but all around internet marketing, nostalgia and personal branding!

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

Return of season 3!

In this episode, Steve and Trev kick off Season Three by discussing the evolution of their podcast and the importance of maintaining connections in the industry. 

They dive into the impact of AI on agency life, exploring how it can streamline processes and enhance client management.  And generally how they are thinking about incorporating AI into their business and how you should too if you’re in the digital marketing agency world. 

The conversation then shifts to the significance of local branding and community engagement, emphasizing the value of personal relationships in business. They reflect on the future of AI in the workplace, considering both the opportunities and challenges it presents for society and the workforce.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

Jam packed episode! 

Trev and Steve speak about the nightmare that is Facebook Ads Business Manager. Steve shares  a person experience with Meta ad supports and gives some valuable tips on how to improve the client onboarding experience when running Facebook ads. 

They then discuss the rise of AI note takers in meetings, with Trev expressing concerns about privacy and the effectiveness of these tools.  We don’t want bots listening to everything we say all the time! Lol.  Figure out how to take your own notes people, it’s not that hard and will improve your recall in the long run. 

Finally, they explore the evolving landscape of remote work, employee engagement, and the need for companies to adapt their incentive structures to retain talent.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

Jam packed episode! 

Trev & Steve discuss how they approach difficult client conversations because if you work in the digital marketing / consulting industry you’re going to have some tough calls.  Whether that be a difficult person or just struggling to drive results those tough client conversations are bound to happen and the guys discuss their approach prior to those meetings and also some things to keep in mind during the meeting itself.

They chat about Darmesh the co-founder of Hubspot and how he sold chat.com to OpenAI for a ridiculous amount of money.  And also how Darmesh is successful because he’s curious and continues to learn new things. 

Then end talking about Perplexity announcing their ad platform and potential future of LLMs incorporating ads to support their business models. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai