Trev & Steve discuss the Google update that has the whole SEO community in a fit.  This is called the &num=100 update and it impacted everyone’s Search Console impression data along with all of the SEO tracking tools. 

Essentially, overnight websites saw impression volume fall off a cliff because of this update.

The guys give a detailed overview of the update, what it impacts and how they are communicating this to their clients. 

Great episode for how to be a better consultant in the digital marketing agency world. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax