Jam packed episode! 

In this episode, Trev & Steve discuss various topics related to content creation, the streaming economy, and the impact of AI tools on non-coders. 

They chat about the importance of consistency in content release and how it can be challenging putting yourself out there with your personal content.

Then, they discussed Elon’s comments on Joe Rogan’s podcast how video gaming medical professionals are significantly better at their job compared to non gamers which was fascinating to hear.  Also, apparently Elon is a top ranked gamer in the world.  Guy is a machine! He spoke about how it’s a mental escape and the benefits of it which was quite interesting.  

They end on the differences between searching and researching ie when to use search vs an LLM which transitions into a few cool AI no-code tools!

Takeaways

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

Halloween themed pod!

In this lively Halloween-themed podcast, hosts Steve and Ricardo discuss a recent theft of Halloween decorations from Steve's yard, the community's response, and the awkwardness of being interviewed by the news.

They also delve into the latest earnings reports from major tech companies, the impact of political advertising on revenue, and the upcoming Google algorithm updates affecting SEO. The conversation highlights the intersection of community, media, and marketing in today's digital landscape.

Takeaways

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai

We covered a lot from macro trends in the economy to how brands can appear in LLM results:

In this conversation, Trev & Steve discuss various topics including consumer spending trends, the impact of elections on financial decisions, and the evolving landscape of SEO in relation to AI and brand mentions.

They also explore how economic conditions and political climates influence consumer behavior, the importance of brand visibility in the age of AI, and the future of technology in everyday life.

The discussion highlights the complexities of consumer behavior and the challenges businesses face in adapting to these changes.

Takeaways

References:

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

We covered a lot from AI tools to saunas to the FTC’s click-to-cancel Ruling

Trev and Steve bounce around a bit in this one, but they come with some great topics!

This episodes ranges from sound quality improvements in the podcast to fitness routines and the recent FTC ruling on subscription cancellations. 

They delve into the implications of the Click-to-Cancel rule, the actions of Lena Kahn and the FTC, and the transition of Google's Gemini product. 

The conversation also covers innovative content creation techniques using AI tools, the future of presentations, and the emerging trends on LinkedIn, particularly the introduction of shorts.

Takeaways

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

Rucking, how the WSJ’s headline for Google losing 50% of the ad market to Tik Tok & AI startups is misleading & the dead internet theory explained:

Steve shares his recent fitness ventures in rucking and the guys discuss some American brands like GoRuck.  Steve consistently runs each week and started testing rucking as of late to switch up training methods that might be easier on the back and knees while still getting a great workout.

They then dive into the WSJ’s somewhat misleading article of how Google’s share of the ad market is expected to drop below 50% by 2025 due to Tik Tok and AI Startups.  Rand Fishkin of SparkToro wrote an article debunking this claim.

The guys then get into the dark internet theory and how AI could bring in some weird times for the internet.  We’re already seeing some of this with bots on social media but with AI it’s going to a whole different level. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

This was a wide ranging conversation across recent travel, OpenAI’s Canvas & the Data Google Hides:

In this conversation, Trevor and Steve explore various topics ranging from their recent trip to Austin, reflections on their podcasting journey, and the implications of OpenAI's new Canvas tool for content creation. 

They then dive into Google's mobile-first indexing and the ethical concerns surrounding data collection and user privacy. The discussion also covers the complexities of Google Ads and the future of search engines, highlighting the challenges and opportunities in the evolving digital landscape.

It’s crazy how no one talks about Google hides 20-30% of search queries in both Google Ads and Google Search Console. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

OpenAi is valued at $150 billion, yet their entire executive team from the founding days have left:

In this conversation, Trevor and Steve discuss their experiences with podcasting, the evolution of AI, and the implications of Sam Altman's leadership at OpenAI. It’s been interesting to follow along with Sam’s journey, through the Elon drama and now to see the company raise the largest round of funding of all time just to see the entire leadership team leave.  Something seems fishy.  The guys also highlight how Sam publicly has stated he doesn’t need or care about money yet drives a $4million dollar car. 

They then explore the challenges of maintaining a podcast, the importance of engaging content, and the potential impact of AI on jobs and education. The discussion also touches on the future of AI in daily life and how it can serve as a tool for productivity rather than a job killer.

We think you’ll leave this episode with a more positive take on AI! Lol

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

How we use LinkedIn for business development and personal branding 

In this episode, Trevor shares a personal story of a recent business development through a LinkedIn DM and how he optimizes his profile for business development.

Steve states how your LinkedIn can be used as a remarketing tactic to stay top of mind for your audience. 

The guys then turn the discussion into a bit of a health related conversation discussing some supplements they’ve recently been testing and how Mr. Beast started an ultra-processed foods company.  

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

We spoke through a recent shadow ban we experienced and then shifted to a conversation about Steve’s agency doing keyword testing for inbound: 

In this episode, Steve discusses his recent experience from a trip to Texas for a bachelor weekend.

The guys then shift to speak about an update from a recent shadow ban they experienced on YouTube. 

They explore the importance of collaboration in client experiences and the idea of creating a community through a Slack channel. The goal here is to create a community of those in digital marketing looking to improve performance and to not feel like they’re on an island in this remote world.

Lastly, the conversation ends when the guys discuss Steve’s agency doing some keyword bidding search campaigns for client acquisition, highlighting the challenges of navigating paid media campaigns. They emphasize the significance of negative keywords and understanding search intent in optimizing campaigns.  There’s a lot of golden nuggets in the approach to constructing search campaigns and certain settings are highlighted that you should avoid. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

Leon Hitchen’s founder story & POV on building a great agency business: 

Leon Hitchens, co-founder of Ruskin Consulting, shares his journey from tech blogging to starting a marketing agency. 

The agency primarily focuses on white-label marketing services for other agencies, offering Google ads, SEO, and web work. 

Leon and his business partner have also diversified their business by investing in other ventures, including a tax business, a hiring business, and real estate. They aim to build an agency that provides cash flows and then use those cash flows to invest in other assets. 

Leon emphasizes the importance of finding a niche and being passionate about it, as well as replicating processes and onboarding across clients in the same niche. 

In this conversation, Leon discusses the various tools and software his agency uses for project management, billing, invoicing, communication, SEO, and CRM. He emphasizes the importance of using tools that are simple and easy to use, such as Basecamp for project management. 

Leon also talks about the benefits of using AI in marketing and the potential opportunities it presents. He shares his experience as a business mentor and the value of having mentors in entrepreneurship. 

Overall, the conversation highlights the importance of staying adaptable and embracing new technologies in the marketing industry.

Takeaways: 

Get in touch with Leon Hitchens:

https://ruskinconsulting.com/

https://www.linkedin.com/in/leonhitchens/

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies