The Collective

Steve apparently is a master sourdough bread maker!

And we discuss a topic that’s been exploding during the AEO / GEO wave and that is does structured schema make a difference when it comes to AI search visibility?  Does schema help your website gain organic rankings on Google?  Or is it all nonsense and does schema play a minimal role? We discuss! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

We talk about the potential reclassification of marijuana and the potential opportunity for ad agencies.

We also discuss the scam that is student loan debt and how our politicians couldn’t care less about normal everyday Americans. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Steve gives an update on how inbound, particularly organic search and AI search, have positively been growing their business. 

We talk through how you can structure your site to be AI search friendly aka use those SEO best practices! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

The guys chat about the recent OpenAI acquisition of TBPN and how similar companies like Hubspot acquired My First Million podcast.  In the AI era with an abundance of content and all of these different social media platforms distribution and a real audience seems to be the moat.  We’re likely going to see more and more of these deals in the next couple of years as brands try to figure out their media strategy.

They then talk about Whoops Series D announcement and how a bunch of Twitter threads went viral of people basically saying after the first month of use they got no value.  And how brands like Garmin and Apple offer watches with the same tracking features for free.

As always, the guys end with some updates on training and docking miles!   

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

How we use Claude and ChatGPT for paid media and SEO monthly reporting.  Plus, we talk running and training as always! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Iran war, programmatic SEO combined with AI and we chat about our running blocks docking miles for half marathons.  Covered a lot in this one! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

We discuss how Reddit impacts AI visibility and how brands are starting to implement a more focused strategy around the platform.

And then we also discuss some of the fluff around AI tracking tools and how the conversation is more geared towards a tool’s strength score as opposed to business results. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

We talk about some recent comments the head of advertising at OpenAI made about how they envision the ad platform working.

And then we get into AI data from Bing Webmasters.  Not the best data and overall kinda vague, but hey it’s a move in the right direction! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

If you’re doing SEO or paid media for local service businesses this ones for you.  We discuss how Google has recently shifted the way paid vs organic results appear in the Google map pack listings and what this means for businesses.

We then end with a few things we’ve done recently to improve productivity and mental clarity.

Enjoy!

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Puppy joins the pod!

We discuss Apple’s announcement integrating with Google’s Gemini to power Siri.

And we do a deep dive into how Google with search, chrome, android, YouTube and AI Overviews along with their Apple/Siri announcement has created a continuous loop where Google is still king.

If you’re running paid search campaigns on Google, we think this episode will give you some confidence to continue investing in this channel. 

Enjoy!

Apple/Google Siri announcement:

https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax