Steve & Trev chat about the transformative impact of AI on personal finance, content creation, and marketing. 

Steve shares an interesting story of a specific use case of AI tools like ChatGPT for personal decision-making with a home investment decision. 

They then discuss the competitive advantages of Google's Gemini, and the evolving landscape of brand loyalty and engagement metrics. 

The dialogue highlights the complexities of attribution in the age of AI and how marketers and SEOs might want to consider reporting on the success of their SEO a bit differently.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

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