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The Collective episodes
- S3 #044 - How to Master SEO for Shopify Ecommerce Sites
Steve held this one down!
Steve took us through his entire step by step approach to SEO for ecommerce sites - specifically Shopify. There are a ton of golden nuggets in this episode. Drop your questions in the comments!
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai
31 min - S3 #043 - Nostalgia for the Early Internet Marketing Days
We covered a few topics lol:
Bluetooth health concerns, Digg, early internet marketing, social media evolution, LinkedIn advertising, AI in marketing, future of search, critical thinking, big pharma advertising, out of home advertising, local advertising trends, display ads, human interaction and AI
Annnnd we had our boy Ricardo join the show! We discussed a ton of topics ranging from the rise and fall of Digg (and how Kevin Rose is bringing it back), early internet marketing nostalgia, and the evolution of personal branding on social media.
We dove into LinkedIn becoming unusable with everyone being an influencer using ChatGPT for posts and the impact of AI on marketing and critical thinking.
The convo also touches on the future of out-of-home advertising, local advertising growth, and the potential decline of display ads, concluding with reflections on human interaction in the age of AI.
Ton of topics but all around internet marketing, nostalgia and personal branding!
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai
50 min - S3 #042 - How we are thinking about AI within our Agency business
Return of season 3!
In this episode, Steve and Trev kick off Season Three by discussing the evolution of their podcast and the importance of maintaining connections in the industry.
They dive into the impact of AI on agency life, exploring how it can streamline processes and enhance client management. And generally how they are thinking about incorporating AI into their business and how you should too if you’re in the digital marketing agency world.
The conversation then shifts to the significance of local branding and community engagement, emphasizing the value of personal relationships in business. They reflect on the future of AI in the workplace, considering both the opportunities and challenges it presents for society and the workforce.
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai
45 min - S2 #041 - Meta Ad Headaches & Why I hate AI Note takers
Jam packed episode!
Trev and Steve speak about the nightmare that is Facebook Ads Business Manager. Steve shares a person experience with Meta ad supports and gives some valuable tips on how to improve the client onboarding experience when running Facebook ads.
They then discuss the rise of AI note takers in meetings, with Trev expressing concerns about privacy and the effectiveness of these tools. We don’t want bots listening to everything we say all the time! Lol. Figure out how to take your own notes people, it’s not that hard and will improve your recall in the long run.
Finally, they explore the evolving landscape of remote work, employee engagement, and the need for companies to adapt their incentive structures to retain talent.
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai
38 min - S2 #040 - Maintaining Your Composure in the Consulting World
Jam packed episode!
Trev & Steve discuss how they approach difficult client conversations because if you work in the digital marketing / consulting industry you’re going to have some tough calls. Whether that be a difficult person or just struggling to drive results those tough client conversations are bound to happen and the guys discuss their approach prior to those meetings and also some things to keep in mind during the meeting itself.
They chat about Darmesh the co-founder of Hubspot and how he sold chat.com to OpenAI for a ridiculous amount of money. And also how Darmesh is successful because he’s curious and continues to learn new things.
Then end talking about Perplexity announcing their ad platform and potential future of LLMs incorporating ads to support their business models.
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai
43 min - S2 #039 - AI Tools for Non-Coders & Elon Musk is a Top Gamer
Jam packed episode!
In this episode, Trev & Steve discuss various topics related to content creation, the streaming economy, and the impact of AI tools on non-coders.
They chat about the importance of consistency in content release and how it can be challenging putting yourself out there with your personal content.
Then, they discussed Elon’s comments on Joe Rogan’s podcast how video gaming medical professionals are significantly better at their job compared to non gamers which was fascinating to hear. Also, apparently Elon is a top ranked gamer in the world. Guy is a machine! He spoke about how it’s a mental escape and the benefits of it which was quite interesting.
They end on the differences between searching and researching ie when to use search vs an LLM which transitions into a few cool AI no-code tools!
Takeaways
Consistency in content release can lead to better audience engagement.
The streaming economy is top-heavy, with few making significant income.
Professional identity can feel like wearing a mask in social settings.
Video games may serve as a form of escapism and Elon is a top gamer.
AI tools are lowering the barrier to entry for app development.
Searching provides quick answers, while researching offers deeper insights.
User experience in search engines is crucial for adoption.
AI tools can help non-coders bring their ideas to life.
The future of search may involve integrating AI with traditional search engines.
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai
46 min - S2 #038 - How to Survive the SEO Algo Update
Halloween themed pod!
In this lively Halloween-themed podcast, hosts Steve and Ricardo discuss a recent theft of Halloween decorations from Steve's yard, the community's response, and the awkwardness of being interviewed by the news.
They also delve into the latest earnings reports from major tech companies, the impact of political advertising on revenue, and the upcoming Google algorithm updates affecting SEO. The conversation highlights the intersection of community, media, and marketing in today's digital landscape.
Takeaways
Halloween decorations were stolen from Steve's yard.
Community engagement is crucial in response to local crime.
SEO strategies are evolving, with brand mentions becoming increasingly important in the age of AI.
Political advertising significantly impacts tech company revenues.
Google's algorithm updates are affecting SEO strategies.
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai
45 min - S2 #037 - How To Rank Your Brand in ChatGPT & LLMs
We covered a lot from macro trends in the economy to how brands can appear in LLM results:
In this conversation, Trev & Steve discuss various topics including consumer spending trends, the impact of elections on financial decisions, and the evolving landscape of SEO in relation to AI and brand mentions.
They also explore how economic conditions and political climates influence consumer behavior, the importance of brand visibility in the age of AI, and the future of technology in everyday life.
The discussion highlights the complexities of consumer behavior and the challenges businesses face in adapting to these changes.
Takeaways
Consumers are currently hesitant to make big financial decisions due to economic uncertainty and upcoming elections.
E-commerce brands need to focus on optimizing average order value and customer lifetime value in a challenging market.
SEO strategies are evolving, with brand mentions becoming increasingly important in the age of AI.
The future of consumer technology will likely involve more integration of AI into everyday devices like Alexa and Siri.
There is a growing concern about the amount of credit card debt among consumers, impacting their spending habits.
AI and LLMs emphasize the need for brands to be mentioned across various platforms, not just linked.
The need for unbiased news sources is becoming more apparent as consumers seek reliable information.
The discussion reflects a broader concern about the quality of content available online and its implications for businesses.
References:
- https://sparktoro.com/blog/how-can-my-brand-appear-in-answers-from-chatgpt-perplexity-gemini-and-other-ai-llm-tools/
- https://www.investopedia.com/beige-book-october-2024-federal-reserve-consumers-hesitant-to-spend-before-the-election-8733130
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies
55 min - S2 #036 - Use these AI Tools for your Social Content
We covered a lot from AI tools to saunas to the FTC’s click-to-cancel Ruling
Trev and Steve bounce around a bit in this one, but they come with some great topics!
This episodes ranges from sound quality improvements in the podcast to fitness routines and the recent FTC ruling on subscription cancellations.
They delve into the implications of the Click-to-Cancel rule, the actions of Lena Kahn and the FTC, and the transition of Google's Gemini product.
The conversation also covers innovative content creation techniques using AI tools, the future of presentations, and the emerging trends on LinkedIn, particularly the introduction of shorts.
Takeaways
Sound quality is crucial for a good listening experience.
Investing in proper fitness gear can enhance workouts.
Sauna sessions can significantly aid recovery and mental clarity.
The FTC's Click-to-Cancel rule aims to simplify subscription cancellations.
Lena Kahn is actively reshaping FTC policies and regulations.
Brand power can influence market success, especially for first movers.
AI tools can streamline content creation and enhance productivity.
Innovative presentation techniques can improve engagement during pitches.
LinkedIn is evolving with new features like shorts, presenting new opportunities.
Consistency in posting is key to maintaining engagement on social media.
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies
43 min - S2 #035 - Google’s Ad Marketshare Below 50% by 2025 & The Dead Internet Theory
Rucking, how the WSJ’s headline for Google losing 50% of the ad market to Tik Tok & AI startups is misleading & the dead internet theory explained:
Steve shares his recent fitness ventures in rucking and the guys discuss some American brands like GoRuck. Steve consistently runs each week and started testing rucking as of late to switch up training methods that might be easier on the back and knees while still getting a great workout.
They then dive into the WSJ’s somewhat misleading article of how Google’s share of the ad market is expected to drop below 50% by 2025 due to Tik Tok and AI Startups. Rand Fishkin of SparkToro wrote an article debunking this claim.
The guys then get into the dark internet theory and how AI could bring in some weird times for the internet. We’re already seeing some of this with bots on social media but with AI it’s going to a whole different level.
Want to learn more about us and our services? Reach out!
Steve:
https://collective42.com/
Trevor:
https://www.r40collective.com/
#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies
55 min
About The Collective
From the publisher's feed
Welcome to The Collective, the hub of digital marketing insights and business intelligence. Join us weekly as our co-hosts Trevor Norton & Steve Peron riff on the latest things going on in digital…
media. We keep it very conversational as we discuss, and sometimes bring in industry experts, what we're testing in paid and organic media so everyone can stay up to date.