The Collective

CrowdStrike Audit: The guys have been chatting about doing a live audit for some time and figured they’d use CrowdStrike as a prime example considering what happened with their recent software update.  They discuss tools they use to evaluate their approach to paid media as well as SEO and discuss throughout the episodes how they would approach the audit and some initial recommendations they would make. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Digital marketing tools: The guys discuss which digital marketing tools they use in their day to day, during competitive research, informing RFPs, doing keyword research, etc.  The guys rattled off tools from LLMs to Google Keyword Planner to Keyword Ranking trackers to reporting tools to Similar Web and a ton of others.  They also get into specific use cases for each tool.  

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Trev mentioned on the show the settings he applied to his GPT.  Feel free to copy and paste the settings below.  Cheers!

1. NEVER mention that you're an AI.

2. Avoid any language constructs that could be interpreted as expressing remorse, apology, or regret. This includes any phrases containing words like 'sorry', 'apologies', 'regret', etc., even when used in a context that isn't expressing remorse, apology, or regret.

3. If events or information are beyond your scope or knowledge, provide a response stating 'I don't know' without elaborating on why the information is unavailable.

4. Refrain from disclaimers about you not being a professional or expert.

5. Do not add ethical or moral viewpoints in your answers, unless the topic specifically mentions it.

6. Keep responses unique and free of repetition.

7. Never suggest seeking information from elsewhere.

8. Always focus on the key points in my questions to determine my intent.

9. Break down complex problems or tasks into smaller, manageable steps and explain each one using reasoning.

10. Provide multiple perspectives or solutions.

11. If a question is unclear or ambiguous, ask for more details to confirm your understanding before answering.

12. If a mistake is made in a previous response, recognize and correct it.

13. Always be VERY CONCISE when i ask you a question. Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

Sticky Services: The guys discuss how they think about their service offerings to create long lasting relationships with their clients.  They discussed 3 specific services an agency can offer that creates a long term partnership with clients and positions their businesses for upsell opportunities.  They also spoke about how the rise in zero click and AI impact their approach to their offerings. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Overreaction: The guys discuss how overreacting can negatively affect your day to day and your team’s motivation.  We discuss how running ad agencies and working with clients can feel like the world is falling apart at times and how this relates to our personal lives. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Content diet: The guys discuss their content diets on today’s episode.  They do a deep dive into which podcasts they listen to, audio book recommendations, which newsletters they subscribe to and their take on how much content you should consume. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Interested in learning more about Steve & Trev?: The guys discuss their daily routines, workout splits, how their views on spirituality have evolved and general personal responsibility in their lives and community.  

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

You ever wonder how to actually use AI on the day to day basis?: The guys discuss how Klarna apparently saved $25 mill per year in agency fees using AI.  The guys then go rapid fire with how they use AI in their day to day as digital markers. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Are you getting less quality and more bot traffic from your CPC?: The guys discuss some issues they’ve recently seen from both Google & Microsoft search.  Not only has bot form submissions risen but the overall quality of traffic from these search engines seems to have declined.  They discussed first hand experiences with search becoming much more difficult than it once was and how they are combatting this in real time.

Monthly Reporting: Anyone in this digital marketing space knows that the first week of the month is usually reporting time and honestly, it can really suck.  We break down which software tools you can use and general best practices for how to approach reporting with your clients to hopefully make it suck a bit less!

One Man, 2 Mill ARR: We discuss the YouTube Channel “Starter Story” & one their episodes about the founder of Designjoy.  The founder shares his story about how he started his subscription service design agency and scaled to 2 million in ARR with no employees.

Sora: OpenAI unveiled their new text to video prompt tool and some of the initial examples are incredible. 
LinkedIn Audiences: Microsoft Ads recently brought LinkedIn audiences back to the platform.  We discussed how you could test in B2B and other scenarios.