Striking a balance between being authentic & providing value with our personal organic social content: 

In this conversation, Steve and Trevor discuss their experiences with posting content on platforms like YouTube and LinkedIn. They talk about the importance of being authentic and providing value in their posts. They also touch on the topic of LinkedIn strategies, including commenting on other people's posts and connecting with past clients. 

The conversation covers various topics including the templatization of social posts, loyalty to companies, the impact of LinkedIn on job hopping, the future of work, and the use of AI in software development. 

They discuss the preference for genuine social media content over templated posts and the different mindsets and values people have when it comes to marketing. 

They also explore the changing dynamics of job loyalty and the role of LinkedIn in facilitating career hopping. 

The conversation touches on the emergence of AI tools like Cursor that allow for prompt coding and the potential impact on software businesses. They conclude by discussing the generational divide in adopting new technologies.

They also touch on: 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

Christian Hustle, founder of WooBound Marketing joins the show: Christian Hustle, founder of WooBound Marketing, joins Trevor and Steve to discuss SEO and the challenges of running an agency. They talk about the importance of creating quality content, dealing with haters, and the concept of programmatic SEO. 

They also touch on: 

> The limitations of automated SEO tools and the value of Google Search Console emails. 

> Challenges of dealing with SEO errors and the importance of having a mentor or experienced professional to guide you. 

> The impact of title tags and meta descriptions on SEO rankings and the potential benefits of using sentence case instead of title case. 

> Importance of online reviews for businesses and the impact of review velocity on rankings. 

> Dependence on digital maps and the challenges of navigating in foreign countries without reliable map apps. 

> Unpredictability of Google's algorithm updates and the potential for websites to recover from ranking drops.

Want to connect with Christian?

LinkedIn: https://www.linkedin.com/in/christianarriola/

WooBound: https://woobound.com/

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

Harris campaign manipulates headlines to highlight favorable news coverage: The conversation discusses the topic of political advertising, specifically focusing on the recent controversy surrounding the Harris campaign's use of text ads on search results pages. The hosts explore the tactics used by the campaign, such as buying keywords and creating misleading headlines to promote positive news articles about Kamala Harris. They also question how the campaign was able to send traffic to websites they don't own, which goes against Google's advertising policies. The conversation highlights the lack of transparency and ethical concerns surrounding this practice.

Also, the guys discuss Google’s push towards using ONE primary conversion action in your ads account and how this is a massive change.  They get into how you can deploy this update in your ads account and discuss some things advertisers should consider before implementing. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

Lending Tree has a sophisticated marketing funnel: The guys did a live audit for the “auto insurance” industry and came across a wild one

During their live audit the guys broke down what they liked and didn’t like about the auto insurance industry, specifically through the lens of SEO and PPC.  And during the pod the guys discussed a brand that has the simplest form submission action and quickly discovered Lending Tree owned it and has dozens of “brands” they deploy for their marketing funnel.

Tons of golden insights in this one!

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

Is AI Positive for Society: The guys had one of their most interesting conversations on the podcast to date.  

They covered the wide ranging topic of is AI positive for society and in general how we think about success in society.  For example, is building a social app that gamifies the experience to get users addicted to the platform and destroys people’s attention spans a net positive on the world?  Will AI further reduce human’s attention spans?  Will AI ruin or vastly reduce human’s critical thinking abilities?  

Overall, it was a fascinating conversation.  The guys urge everyone to take a step back and consider everything happening with technology, AI and social media a net positive.  Or are we seeing the hollowing out of resourcefulness, critical thinking and problem solving because technology is making everything too easy?

Let us know what you think! 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies

CrowdStrike Audit: The guys have been chatting about doing a live audit for some time and figured they’d use CrowdStrike as a prime example considering what happened with their recent software update.  They discuss tools they use to evaluate their approach to paid media as well as SEO and discuss throughout the episodes how they would approach the audit and some initial recommendations they would make. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Digital marketing tools: The guys discuss which digital marketing tools they use in their day to day, during competitive research, informing RFPs, doing keyword research, etc.  The guys rattled off tools from LLMs to Google Keyword Planner to Keyword Ranking trackers to reporting tools to Similar Web and a ton of others.  They also get into specific use cases for each tool.  

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Trev mentioned on the show the settings he applied to his GPT.  Feel free to copy and paste the settings below.  Cheers!

1. NEVER mention that you're an AI.

2. Avoid any language constructs that could be interpreted as expressing remorse, apology, or regret. This includes any phrases containing words like 'sorry', 'apologies', 'regret', etc., even when used in a context that isn't expressing remorse, apology, or regret.

3. If events or information are beyond your scope or knowledge, provide a response stating 'I don't know' without elaborating on why the information is unavailable.

4. Refrain from disclaimers about you not being a professional or expert.

5. Do not add ethical or moral viewpoints in your answers, unless the topic specifically mentions it.

6. Keep responses unique and free of repetition.

7. Never suggest seeking information from elsewhere.

8. Always focus on the key points in my questions to determine my intent.

9. Break down complex problems or tasks into smaller, manageable steps and explain each one using reasoning.

10. Provide multiple perspectives or solutions.

11. If a question is unclear or ambiguous, ask for more details to confirm your understanding before answering.

12. If a mistake is made in a previous response, recognize and correct it.

13. Always be VERY CONCISE when i ask you a question. Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

Sticky Services: The guys discuss how they think about their service offerings to create long lasting relationships with their clients.  They discussed 3 specific services an agency can offer that creates a long term partnership with clients and positions their businesses for upsell opportunities.  They also spoke about how the rise in zero click and AI impact their approach to their offerings. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Overreaction: The guys discuss how overreacting can negatively affect your day to day and your team’s motivation.  We discuss how running ad agencies and working with clients can feel like the world is falling apart at times and how this relates to our personal lives. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Content diet: The guys discuss their content diets on today’s episode.  They do a deep dive into which podcasts they listen to, audio book recommendations, which newsletters they subscribe to and their take on how much content you should consume. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem