The Collective

We reflect on their podcast journey, discussing our goals, marketing strategies, and the importance of content creation. 

We also chat about the potential of live streaming on social platforms like Twitter for promoting the podcast, similar to TBPN podcast.

Then, we end with some lifestyle choices, health, and the growing interest in self-reliance and prepping. Enjoy!

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Trev & Steve discuss how difficult it can be to be an effective consultant.  More specifically, as agency owners hiring contractors, they discuss how difficult it is to find someone who’s both great with production work & a subject matter expert while also knowing how to speak to clients.  They talk about what makes a really solid consultant and how to develop long term relationships with clients. 

Then, the discussion shifts to the implications of AI advancements, particularly the introduction of ChatGPT’s Pulse, and the potential societal impacts of relying on AI for daily decision-making and information consumption.

Are we going from Tik Tok brain to now AI is slowly creeping into your daily critical thinking skills? Wild times! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Trev & Steve discuss the Google update that has the whole SEO community in a fit.  This is called the &num=100 update and it impacted everyone’s Search Console impression data along with all of the SEO tracking tools. 

Essentially, overnight websites saw impression volume fall off a cliff because of this update.

The guys give a detailed overview of the update, what it impacts and how they are communicating this to their clients. 

Great episode for how to be a better consultant in the digital marketing agency world. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

In this episode, Trevor and Steve discuss the recent developments in the Google antitrust lawsuit, the implications of AI on Google's business strategy, and the evolving landscape of search engine usage.

They explore the impact of AI tools on traditional search behavior, the importance of brand bidding, and the future of SEO in the context of AI optimization.

Additionally, they touch on investment strategies involving gold and cryptocurrency, concluding with insights on the potential resurgence of NFTs and blockchain technology.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Trev & Steve discuss how some states have passed legislation where state residents have their energy bills increasing due to AI Data centers.  They discuss how this could turn into major backlash in coming months and how this potentially impacts the longer term view of AI.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Trev & Steve discuss the latest updates from Google, particularly focusing on the impact of AI on user engagement and website traffic. They explore Google's revenue growth, the introduction of AI mode features, and the importance of understanding log files to analyze AI activity.

The discussion also covers the implications of AI Max in Google Ads and how businesses can navigate these changes to optimize their digital marketing strategies.

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Google hides 85% of your search terms data?

OpenAI’s Operator can do tasks on your business’s behalf? 

Steve & Trev break down both of these topics on this week's episode! 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Real simple one - we talk all things paid search by reviewing an analysis Trev did on keyword match types.  The guys talk about how important it is to lean into broad match keywords in Google search campaigns because that’s the game Google wants you to play.

They also discuss the importance of 1st party conversion data and how connecting directly to a CRM with a milestone is critical when it comes to Google Ads and how those 1st party signals can enhance your broad match keyword’s performance. 

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Trev returns!

In this episode, the guys discuss the importance of speed in responding to prospective clients and their general approach to initial discussions.  They emphasize the importance of getting to know what your prospect is trying to accomplish, if you’re the right fit to deliver on their goals and making sure they’re a culture fit for your organization.

The guys discuss how shitty clients can provide short term revenue but actually ruin the vibes of your team which can have serious consequences on the sustainability of your business. 

The conversation also touches on the future of AI and human interaction in marketing related to some scams and BDR / SDR AI activities.  Are we moving towards a world where all outbound is AI automated?

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Leon joins Steve to share his journey in SEO since 2015, focusing on testing, experimentation, and what’s working right now. They dive into keyword strategies, code bloat reduction, AI’s growing impact, and why content and backlinks still matter—especially for scaling e-commerce sites.

Want to connect with Leon?

https://www.seo.science/

Want to learn more about us and our services? Reach out!

Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax