In this episode, Trevor and Steve discuss the recent developments in the Google antitrust lawsuit, the implications of AI on Google's business strategy, and the evolving landscape of search engine usage.

They explore the impact of AI tools on traditional search behavior, the importance of brand bidding, and the future of SEO in the context of AI optimization.

Additionally, they touch on investment strategies involving gold and cryptocurrency, concluding with insights on the potential resurgence of NFTs and blockchain technology.

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Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

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