Interested in learning more about Steve & Trev?: The guys discuss their daily routines, workout splits, how their views on spirituality have evolved and general personal responsibility in their lives and community.  

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

You ever wonder how to actually use AI on the day to day basis?: The guys discuss how Klarna apparently saved $25 mill per year in agency fees using AI.  The guys then go rapid fire with how they use AI in their day to day as digital markers. 

#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem

Are you getting less quality and more bot traffic from your CPC?: The guys discuss some issues they’ve recently seen from both Google & Microsoft search.  Not only has bot form submissions risen but the overall quality of traffic from these search engines seems to have declined.  They discussed first hand experiences with search becoming much more difficult than it once was and how they are combatting this in real time.

Monthly Reporting: Anyone in this digital marketing space knows that the first week of the month is usually reporting time and honestly, it can really suck.  We break down which software tools you can use and general best practices for how to approach reporting with your clients to hopefully make it suck a bit less!

One Man, 2 Mill ARR: We discuss the YouTube Channel “Starter Story” & one their episodes about the founder of Designjoy.  The founder shares his story about how he started his subscription service design agency and scaled to 2 million in ARR with no employees.

Sora: OpenAI unveiled their new text to video prompt tool and some of the initial examples are incredible. 
LinkedIn Audiences: Microsoft Ads recently brought LinkedIn audiences back to the platform.  We discussed how you could test in B2B and other scenarios.

Industry updates: If you work for an agency, own one or just do marketing work in general, you know how rapid things change.  There’s constant movement within algorithms, new campaign formats and trends.

And if you’re in this game the key is to stay up to date so you can produce results for your clients.  In this episode Steve shares results from a recent LinkedIn poll he ran and the guys discuss who they follow on social and how they stay up to date with all things media.

How to get leads as an agency owner: Quite possibly the most important thing in running your own agency business is acquiring new customers.  But how do you do that?

The guys discuss 7 different ways in which they’ve been able to acquire new customers to grow their agency businesses.  This is not a nonsense fluffy episode! Lol.  The guys dove into specific examples of exactly how they’ve generated new customers reaching out for their services and how you can too.

Google’s Creepy Policy Update: Google announced an update to their ‘Inappropriate content policy’ that seemed eerie heading into 2024.

Google Ads Auto Updates: We speak about two cases in which Google automatically creates extension assets as well as video assets with Performance Max campaigns.  This is a huge one to keep in mind for your clients. 

Shopify & X Partnership:  We discussed the potential impacts of this partnership.

Is Social Media Posting Declining:  We discussed recent data that shows daily posting across social media accounts per account on average is decreasing.

Plunge’s Success Story: We discuss how this cold plunge company scaled to $100mill in 3 years using Andrew Hubberman and other key influencers.

How to be more productive: We brought on Ricardo Figueiredo, co-founder of Collective 42, to discuss hacks to be more productive.  If you’re running an agency or working for one you know how insane things get working on tons of different projects.  We discuss tactics on how to improve your efficiency when it comes to cranking out work and accomplishing what you need to on the daily and weekly basis.

RSS Feeds: Steve shares how he built a custom RSS feed of his favorite blogs to stay up to date on the latest industry news and trends.

Newsletters are blowing up: We take a deep dive into the founder on Beehiiv from Morning Brew and how they’re looking to change how newsletters monetize and their goals to become the Facebook ads of newsletters.

Shop Now Pay Later:  Cyber Monday & Black Friday showed strong sales data across the U.S. but does it come at a cost to the American consumer with the rise of SNPL? We discuss some interesting and concerning economic trends across the economy. 

Top Viewed Content on YouTube:  We discuss Tube Filter and what trends we’re seeing from the top viewed content on YouTube and the overall rise of short form content, specifically from YouTube Shorts.