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#001 with Laura Edwards, Influencer Marketing Talent Agency Owner
In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.
In this first episode Ian interviews Laura Edwards, co-founder of The Viral Group, one of the leading social influencer talent agencies. They discuss a wide range of topics including how brands and retailers can work on a campaign together to some of the new and emerging social media platforms like TikTok.
You can learn more about The Viral Group at www.viral-group.com.
Influencing Retail is a new podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more about what they do.
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By Ian ShepherdIn this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.
In this first episode Ian interviews Laura Edwards, co-founder of The Viral Group, one of the leading social influencer talent agencies. They discuss a wide range of topics including how brands and retailers can work on a campaign together to some of the new and emerging social media platforms like TikTok.
You can learn more about The Viral Group at www.viral-group.com.
Influencing Retail is a new podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more about what they do.