In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian speaks with Heloise Finch, founder of Amazon consultants Sell Beyond. Amazon is such a pivotal sales channel, and if you're a product owner you really need to be actively managing your Amazon strategy, especially in a post COVID-19 world. We discuss a wide range of topics including why Amazon is so important in retail, how to get the most out of it, and their PPC platform.

You can learn more about Sell Beyond here and connect with Heloise on LinkedIn here.

Influencing Retail is a podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more.

In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian speaks with Chloe Thomas, best-selling author, podcaster, speaker, advisor and founder of the eCommerce Masterplan. This is a must listen for anyone who wants to learn more about eCommerce, particularly in response to COVID-19, tools for managing an eCommerce strategy, and top tips for marketing success.

You can learn more about Chloe Thomas at chloethomas.com and The eCommerce Masterplan here.

Influencing Retail is a podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more.

In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian speaks with Joanne Yulan Jong, fashion industry expert, Creative Director, Founder of Yulan Creative, speaker and author of The Fashion Switch. They discuss a wide range of topics including the state of the fashion industry pre and post COVID-19, the impact that social media influencers are having on the fashion industry, and the future of the high street.

You can learn more about Yulan Creative at yulancreative.com.

Influencing Retail is a podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more.

In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian interviews Mark Dandy, founder of Captivate Influence, an influencer led social first marketing agency.

Mark and Ian discuss the power of influencers for brands and retailers, and how they've played a key part in the success of fast fashion brands like I Saw It First. They also discuss how brands and retailers should think about marketing on social media in this time of uncertainty brought about by the Coronavirus.

You can find and contact Mark on LinkedIn.

Influencing Retail is a new podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more about what they do.

In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian interviews Ana Thorsdottir, Head of Business Development and Partnerships EMEA for Tagger Media. Tagger is a data driven influencer marketing platform allowing brands and retailers to effectively and efficiently find the most relevant influencers for their campaigns.

Ana and Ian discuss some really interesting campaigns she worked on in her time at Mediacom, the power of the platform Tagger at identifying influencers, and how brands and retailers should think about marketing on social media in this time of uncertainty brought about by the Coronavirus.

You can find Ana on LinkedIn and learn more about Tagger Media at www.taggermedia.com.

Influencing Retail is a new podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more about what they do.

In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this first episode Ian interviews Laura Edwards, co-founder of The Viral Group, one of the leading social influencer talent agencies. They discuss a wide range of topics including how brands and retailers can work on a campaign together to some of the new and emerging social media platforms like TikTok.

You can learn more about The Viral Group at www.viral-group.com.

Influencing Retail is a new podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more about what they do.