In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian interviews Ana Thorsdottir, Head of Business Development and Partnerships EMEA for Tagger Media. Tagger is a data driven influencer marketing platform allowing brands and retailers to effectively and efficiently find the most relevant influencers for their campaigns.

Ana and Ian discuss some really interesting campaigns she worked on in her time at Mediacom, the power of the platform Tagger at identifying influencers, and how brands and retailers should think about marketing on social media in this time of uncertainty brought about by the Coronavirus.

You can find Ana on LinkedIn and learn more about Tagger Media at www.taggermedia.com.

Influencing Retail is a new podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more about what they do.