In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian speaks with Joanne Yulan Jong, fashion industry expert, Creative Director, Founder of Yulan Creative, speaker and author of The Fashion Switch. They discuss a wide range of topics including the state of the fashion industry pre and post COVID-19, the impact that social media influencers are having on the fashion industry, and the future of the high street.

You can learn more about Yulan Creative at yulancreative.com.

Influencing Retail is a podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more.