Wine Stains

001: WTF is Wine Stains & Social Media Marketing 101

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Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be.

WE'RE DISCUSSING:

  • How the "Wine Stains Pod" came to be
  • What does Kaitlyn do all day? (life as a copywriter)
  • Managing personal and business finances as dual entrepreneurs
  • When & how we both made the leap to full-time business owners
  • Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53)
  • Team-building and the importance of outsourcing/hiring the right people
  • Practicing "less but better" lifestyle philosophy
  • Focusing on creating content that resonates (rather than feeling like it has to be revolutionary)
  • Whether we consider ourselves to be "CEOs", what that title means to us, and what to consider when claiming your own title
  • 3 quick bullet points/takeaways on marketing from Kaitlyn

    • THINGS WE MENTIONED:

    • Profit First by Mike Michalowicz - https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw
    • The Copywriter Club - https://thecopywriterclub.com/
    • Who, Not How by Dan Sullivan - https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg
    • Essentialism by Greg McKeown - https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA
    • The Benham Brothers - https://benhambrothers.com/courses/

      • STAY CONNECTED:

      • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
      • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
      • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
      • Website: winestainspod.com
      • Kaitlyn's personal blog: https://kaitlynhparker.com/
        • ...more
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        Wine StainsBy Connor & Kaitlyn Parker
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