Wine Stains

Wine Stains

By Connor & Kaitlyn ParkerBusinessEntrepreneurship
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Wine Stains episodes

  • 011: Everything About Our Trip to Central Coast, CA

    WE’RE DISCUSSING:

    • The new decade Connor just entered (& the catalyst for our trip)
    • What someone said to Kaitlyn that she had to immediately fact-check
    • The topic Kaitlyn’s become more sensitive about & the phrase she keeps repeating to herself as a result
    • Why we went on this trip & how it came about
    • What we did during our time in LA / Venice Beach area
    • Where we stopped in Santa Barbara & thoughts about the downtown area in general
    • The type of boutique hotel we’re loving, where we stayed in San Luis Obispo, and our favorite aspect of their guest experience
    • Our experiences at each winery we visited in Paso Robles, including Tin City
    • Our impression of Route 1 and driving through Big Sur, including the Vista Points and stops we spent the most time at (versus the ones we didn't)
    • Where we stayed in Carmel-by-the-Sea and our favorite parts about the hotel
    • Thoughts about the 17-mile drive and exploring Pebble Beach
    • The Copy Uncorked clients we got to meet up with for a beach picnic 
    • What we did for our last night in Carmel
    • Final reflections - each of our favorite parts of the trip + what sticks out the most 
    • What made Kaitlyn feel emotional & why
    • What we'll be opening the podcast up to in the near future 

    • AS MENTIONED:

      • Ryan Corrigan (our travel agent) - https://corriganluxurytravel.com/
      • Great White in Venice Beach
      • Hook & Press in Santa Barbara
      • San Luis Creek Lodge - https://sanluiscreeklodge.com/
      • Scout Coffee in SLO 
      • Sally Loo's in SLO
      • Granada Hotel & Bistro in SLO
      • Adelaida in Paso Robles - https://www.adelaida.com/
      • JUSTIN Winery in Paso Robles - https://www.justinwine.com/
      • Tin City in Paso Robles (Olivias de Oro, Negranti Creamery, Aaron Winery)
      • Nepenthe (at the end of Big Sur before Carmel)
      • Hotel Carmel - https://www.thehotelcarmel.com/
      • Folktale Winery - https://www.folktalewinery.com/

      • Blog post coming soon to kaitlynhparker.com to fully recap all of our stops. :) Will also share my friend Rachel’s Central Coast guide once it’s live!


        FIND US ELSEWHERE:

        - winestainspod.com

        - Kaitlyn's blog: kaitlynhparker.com

        - Kaitlyn’s business: copyuncorked.com

        - Connor’s business: parker-fg.com


        If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

        47 min
      • 010: Fundamental Differences Between Branding & Marketing

        WE'RE DISCUSSING:

        - Our first mini-milestone (cheers to hitting 10 episodes)

        - Thoughts about "social" club tennis

        - What Connor believes is the "right" way to pour beer

        - The Budweiser Clydesdale horse commercials - is it branding or marketing?

        - A loose definition and core elements of "branding"

        - Connor's "fit-check" and a few of his favorite brands 

        - How brands shape our identity & vice versa

        - The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about it

        - How your "business plan" plays into your branding & marketing and in which order to do what

        - Thoughts on "avatars", niching, attracting & repelling, knowing your audience & more 

        - How Kaitlyn is applying those thoughts to revamped Copy Uncorked courses

        - Humanizing & creating community as a brand

        - Components of brand strategy 

        - A list of the top 10 greatest TV commercials of all time

        - Whether Kaitlyn considers Copy Uncorked to fall more on the 'branding' or 'marketing' side


        AS MENTIONED:

        - Connor's go-to Vejas :) - https://rstyle.me/+iA_OXPlMHOUpBSVMjpX5Bg

        - Connor's lululemon shirt - https://rstyle.me/+ar5ieUw6flLy8OlJfxQMNw

        - Connor's Patagonia pants - https://www.patagonia.com/product/mens-terrebonne-joggers/190696752786.html

        - ARTICLE - The 10 Greatest TV Commercials of All Time - https://www.qualitylogoproducts.com/blog/10-memorable-tv-commercials/


        FIND US ELSEWHERE:

        - winestainspod.com

        - Kaitlyn's blog: kaitlynhparker.com

        - Kaitlyn’s business: copyuncorked.com

        - Connor’s business: parker-fg.com


        If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

        36 min
      • 009. Connor's 29029 Challenge Recap & What's Next

        Episode - 009. Connor's 29029 Challenge & What's Next

        We shared the 'before' if you will in episode 8 - and now it's time for the 'after'. Tune in to hear Kaitlyn interview Connor about his experience tackling the 29029 Everesting Challenge at Snowbasin in Utah.

        INCLUDING:

        - His expectations going into it

        - The reality of his experience

        - The biggest challenge(s) he faced

        - His biggest breakthrough or breath of fresh air

        - Other hurdles he had to overcome during & on the way home from the challenge

        - Whether he'd do it again - and if so, when/where

        ...and your typical randomness and back & forth in between.

        LINKS & MENTIONS:

        • (Intro Song) Mt. Everest by Labrinth - https://open.spotify.com/track/1ZdhOMWyFR8Iv9eylMGYg2?si=c531644f8e5e448f
        • 29029 Everesting Challenge: https://29029everesting.com/
        • 29029 Snowbasin Week 1 | Recap 2022 - https://www.youtube.com/watch?v=XAFk64LCX80
        • Connor’s current diagnosis: “spontaneous angiodema”
        • The Jones Project - https://thejonesproject.org/
        • Connor’s HOKA Hiking Boots (purchased via REI) - https://www.rei.com/product/167704/hoka-speedgoat-mid-2-gtx-hiking-boots-mens?color=ANTHRACITE%2FDARK%20GULL%20GREY
        • Quotes by Coach Chris: “Fear is a manifestation of where our comfort level ends.” / “Fear is the energy behind great work.”
        • Colin O’Brady - https://www.colinobrady.com/
        • Garmin Fēnix Solar Sapphire 7 - https://www.garmin.com/en-US/p/735520
        • FIND US ELSEWHERE:

          • For latest episodes & more: Winestainspod.com
          • On Instagram: https://www.instagram.com/kaitlynhparker/ -  https://www.instagram.com/connor_parker/ - & https://www.instagram.com/winestainspod/
          • Kaitlyn's blog: kaitlynhparker.com
          • Kaitlyn’s business: http://copyuncorked.com/
          • Connor’s business: https://parker-fg.com/
          • If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

            39 min
          • 008. Fitness Challenges & Core Values

            WE’RE DISCUSSING:

            - The trip / fitness challenge / organization Connor is supporting with a trip to Utah next weekend 

            - More about said fitness challenge and what he’s doing to prepare …and why 

            - How it’s inspired both of us in many ways to lean in to discomfort and try new things 

            - Kaitlyn’s favorite form of exercise and (how/why it still makes her nervous each time) 

            - How this new challenge has deepened the meaning and purpose of core values 

            - The 4 core values we’ve identified for each of our businesses and the meaning behind each 

            - What’s new to our reading lists since the last episode


            WE MENTIONED: 

            - 29029 in Snowbasin, UT - https://29029everesting.com/products/utah-2022

            - Supporting & honoring the life of Josh Jones - https://thejonesproject.org/

            - Connor’s book pick: Traction - https://rstyle.me/+5zdS5g6alRYUQ_HLym4CEA

            - Kaitlyn’s book pick: The Sea We Swim In - https://rstyle.me/+cYf0hDgdX3QBYxo2lKO0kA

            - The brand messaging & copywriting education courses Kaitlyn mentioned: https://copyuncorked.com/courses-and-guides


            FIND US ELSEWHERE: 

            - winestainspod.com 

            - Kaitlyn's blog: kaitlynhparker.com

            - Kaitlyn’s business: copyuncorked.com

             - Connor’s business: parker-fg.com


            If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

            35 min
          • 007: Working With a Travel Agent & Our Reading Preferences

            WE'RE DISCUSSING:

            - Our first time working with a travel agent, why we chose to do so & how it works

            - What we thought about the experience and whether we'd do it again

            - A quick download of our most recent big trip (Riviera Maya, Mexico)

            - The great debate: Kindle vs. physical books (lottaaa comments on this)

            - Thoughts about reading in general and the indecision that comes with choosing a book to read

            - A list of what we’ve each been reading as well as further debate about fiction versus nonfiction - and what we like about each

            - The techy new device Connor is excited about

            - Thoughts on Dream Home Makeover Season 3 after we binged it in one sitting


            Products/Things We Mentioned:

            - Our travel agent: Ryan Corrigan of Corrigan Luxury Travel - https://corriganluxurytravel.com/

            - Kaitlyn's blog post write-up reviewing the resort we stayed at (UNICO 20°87°) - https://kaitlynhparker.com/unico-2087-hotel-riviera-maya-a-review-of-our-stay/

            - Books Read (The Subtle Art of Not Giving a F*, Liking Myself Back, How Are You, Really?, The Idiot, The Sea, Conversations With Friends, Feels Like Home, The Obstacle is the Way)

            - Connor's book, Retirement Launchpad - https://www.amazon.com/Retirement-Launchpad-Simplifying-Rocket-Science/dp/B09CRNPVDJ/ref=sr_1_1?crid=1XHKSQ4HJI5U7&keywords=retirement+launchpad&qid=1659722192&sprefix=retirement+launchpad%2Caps%2C79&sr=8-1

            - The Remarkable 2 - https://remarkable.com/store/remarkable-2


            STAY CONNECTED

            Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/

            Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/

            The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/

            Kaitlyn's newly designed blog/website: https://kaitlynhparker.com/

            Our podcast website - http://winestainspod.com


            If you enjoyed today's episode, we'd love for you to follow the show and leave us a review. 🍷 Thank you!

            49 min
          • 006. Reintroducing Wine Stains & What We've Been Up To

            WE'RE DISCUSSING:

            • What the heck we've been up to over the past year-ish (aka since Season 1 and since our summer 2021 road trip)
            • Introducing Season 2 of the Wine Stains Podcast
            • What we've learned from Season 1, why we brought it back, and what you can expect moving forward
            • How we're finding the balance between "unfiltered" and "structured" 
            • Where we're recording from now, as well as other big updates in Connor's work life
            • Our thoughts on 'consistency' and starting any new creative endeavor or passion project 
            • Connor's journey & experience with alcohol - and a major lifestyle change he's made
            • The new look & branding for Wine Stains (cover, logo, website, etc.)
            • Per usual, what we're sipping on while recording (and why)
            • A preview of future episode topics (yep, we have an outline!)
            • THE WINE / BEVERAGES:

              • Athletic Brew
              • Caymus Cabernet Sauvignon, 2020
              • Devil's Backbone Orange Smash
              • THINGS/PEOPLE WE MENTIONED:

                • Our brand designer, Angela Mondloch of Saffron Avenue
                • STAY CONNECTED

                  • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
                  • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
                  • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
                  • Kaitlyn's newly designed blog/website: https://kaitlynhparker.com/ 
                  • Our podcast website - http://winestainspod.com

                  • If you enjoyed today's episode, we'd love for you to follow the show and leave us a review. 🍷 Thank you!

                    33 min
                  • 005: Client Experience, Expectations & Spontaneity

                    WE'RE DISCUSSING:

                    • The unfortunate but very on-brand event that happened during our initial attempt at recording episode 5 while in Asheville, NC
                    • Debating how to count the days of a vacation (long story, ya just gotta listen)
                    • Luxury experiences + expectations
                    • Client experience + expectations
                    • How scarcity mindset as an entrepreneur can lead to taking on work that’s unaligned and sub-par
                    • Learning when and how to say no (and yes)
                    • How to identify when you’re out of alignment
                    • Things Kaitlyn takes into consideration when accepting clients outside of a ‘niche’
                    • Connor’s great one-liner about client experience
                    • Kaitlyn’s Airbnb booking mistakes and honest thoughts about the platform (it gets real passionate - ha)
                    • Spontaneity vs. making plans
                    • Takeaway lessons from our road trip so far
                    • Where we were headed next and why
                    • Bullet points / takeaways from the #winestainswisdom within the episode
                    • THE WINE:

                      Stags’ Leap Cabernet Sauvignon Napa Valley 2017 - https://www.totalwine.com/wine/red-wine/cabernet-sauvignon/stags-leap-cabernet-sauvignon-napa/p/13388750

                      THINGS/PEOPLE WE MENTIONED:

                      • Ozarks (tv show) on Netflix
                      • Bottleshock (movie)
                      • Vine to Voice (a brand voice & brand messaging course by Copy Uncorked) - https://copyuncorked.com/courses
                      • Notion Project Management software (Connor’s)
                      • Clickup Project Management software (Kaitlyn’s)
                      • The Copy House (a website copywriting course by Copy Uncorked) - https://copyuncorked.com/courses
                      • The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company - https://rstyle.me/+BtZVQlly8Rkb--W-lu86SQ
                      • STAY CONNECTED

                        • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
                        • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
                        • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
                        • Website: https://kaitlynhparker.com/wine-stains-podcast
                        • 1 hr 5 min
                        • 004: Announcement: How We're Spending the Next 30 Days

                          Sit down with husband and wife Connor & Kaitlyn Parker as they share a big announcement about their early summer plans and generally just banter about life, dating, and family heritage.

                          WE'RE DISCUSSING:

                          • Our tasting, convo, and review of this week's wine; plus what we've learned about wine tasting from Kaitlyn's Dad
                          • #Wineofwisdom: Why copywriting/branding is so important to creating word of mouth buzz for your business
                          • Our spontaneous summer 2021 travel plans - what we're doing, why, and how
                          • The weirdness of the English language - I.e. Arkan-SAS (SAW) versus Kan-SAS
                          • Hillary Duff and our favorite old Disney Channel Original Movies + characters
                          • Our heritage and the nationality Kaitlyn thought she was (but isn't)
                          • The story of when/how we met and why I originally thought Connor wasn't American
                          • THIS WEEK'S WINE:

                            • Quilt by Joseph J. Wagner (Napa Valley) - 2018 - https://www.wine.com/product/quilt-cabernet-sauvignon-2018/605800
                            • THINGS/PEOPLE WE MENTIONED:

                              • Not much to note for this one!
                              • STAY CONNECTED

                                • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
                                • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
                                • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
                                • Website: winestainspod.com
                                • 53 min
                                • 003: What We Wish We Knew About Running a Business

                                  Sit down with husband and wife Connor & Kaitlyn Parker as they share an honest reflection on what they wish they knew earlier about running a business, as well as some of what's gone well.

                                  WE'RE DISCUSSING:

                                  • Today's wine (we'll be sharing it at the beginning of the episode from now on!) and just a bit about tasting wines in general
                                  • Growth, accountability, rosy retrospection and staying in your lane with running a business
                                  • (3) things we each wish we knew earlier / have learned since working for ourselves
                                  • Bouncing back from mistakes/errors and learning where confidence really comes from
                                  • The importance of results over just goals and understanding profitability
                                  • Delegating, outsourcing, crafting SOPs and hiring
                                  • #TEMPLATEEVERYTHING
                                  • Systems, tools, and processes we use
                                  • THIS WEEK'S WINE:

                                    • From Tinto VB (https://www.tintowineandcheese.com/) - R8 Cabernet Sauvignon - https://www.r8wineco.com/
                                    • THINGS/PEOPLE WE MENTIONED:

                                      • Green Lights by Matthew McConaughey - https://rstyle.me/+-Ki2wJR08ZwlI6PuuEGYDA
                                      • Birddogs (Connor's favorite pants and shorts) - https://www.birddogs.com/
                                      • Dubsado (Kaitlyn's CRM) - https://www.dubsado.com/
                                      • STAY CONNECTED

                                        • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
                                        • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
                                        • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
                                        • Website: winestainspod.com
                                        • *Some of the above links are affiliate links, which means we may make a small commission at no extra cost to you, should you choose to purchase.

                                          58 min
                                        • 002: Quality Over Quantity & Completing the Stress Cycle

                                          Sit down with husband and wife Connor & Kaitlyn Parker as they share a bit more on the personal front, from love languages, personal style, to weight fluctuations, and pretty much everything in between.

                                          WE'RE DISCUSSING:

                                          • "The 5 Love Languages" and what each of ours is
                                          • How our personal style & shopping choices have evolved (quality over quantity, brands we love, and our day-to-day "uniform")
                                          • Stereotypes within the financial industry and the "power suit"
                                          • What to spend more on vs. where to save
                                          • Body image, diets, and weight fluctuations over the years (and the difference between a cost + pay-off)
                                          • Burnout and "completing the stress cycle"
                                          • Coffee shop culture and random thoughts about reading
                                          • Interior design and curating your home (aka after-work hobbies for Kaitlyn)
                                          • THIS WEEK'S WINE:

                                            • Imagery Cabernet Sauvignon - https://www.imagerywinery.com/store/?view=product&slug=2019-Imagery-Cabernet-Sauvignon
                                            • THINGS/PEOPLE WE MENTIONED:

                                              • Housewives video of the song we reference: https://youtu.be/kUONWrJ3wLk
                                              • The 5 Love Languages by Gary Chapman - https://rstyle.me/+XDseUCm1YUIVLVGs-eymMw
                                              • Connor's Favorite Veja Shoes - https://rstyle.me/+o4e23QbPq-dV8Isa-FiIDw
                                              • Outerknown S.E.A Tee - https://www.outerknown.com/products/sea-tee-crew-indigo
                                              • Amazon the Drop - https://www.amazon.com/thedrop/
                                              • Burnout by Emily & Amelia Nagoski - https://rstyle.me/+IQcf_96LWLnwc5WjNMb6RA
                                              • The Kindle Paperwhite - https://rstyle.me/+01-XS8D7g8L8AsWFh0Ykyg
                                              • Brooke Sager of The Blaire House - https://theblairehouse.com/
                                              • STAY CONNECTED

                                                • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
                                                • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
                                                • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
                                                • Website: winestainspod.com
                                                • Kaitlyn's personal blog - https://kaitlynhparker.com
                                                • *Some of the above links are affiliate links, which means we may make a small commission at no extra cost to you, should you choose to purchase.

                                                  1 hr 3 min

                                                About Wine Stains

                                                From the publisher's feed

                                                Sit down with husband and wife, Connor & Kaitlyn Parker, as they discuss all things related to life, travel, entrepreneurship, & the beauty of wine stains.