Wine Stains

Wine Stains

By Connor & Kaitlyn ParkerBusinessEntrepreneurship
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Wine Stains episodes

  • 001: WTF is Wine Stains & Social Media Marketing 101

    Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be.

    WE'RE DISCUSSING:

    • How the "Wine Stains Pod" came to be
    • What does Kaitlyn do all day? (life as a copywriter)
    • Managing personal and business finances as dual entrepreneurs
    • When & how we both made the leap to full-time business owners
    • Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53)
    • Team-building and the importance of outsourcing/hiring the right people
    • Practicing "less but better" lifestyle philosophy
    • Focusing on creating content that resonates (rather than feeling like it has to be revolutionary)
    • Whether we consider ourselves to be "CEOs", what that title means to us, and what to consider when claiming your own title
    • 3 quick bullet points/takeaways on marketing from Kaitlyn

      • THINGS WE MENTIONED:

      • Profit First by Mike Michalowicz - https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw
      • The Copywriter Club - https://thecopywriterclub.com/
      • Who, Not How by Dan Sullivan - https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg
      • Essentialism by Greg McKeown - https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA
      • The Benham Brothers - https://benhambrothers.com/courses/

        • STAY CONNECTED:

        • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
        • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
        • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
        • Website: winestainspod.com
        • Kaitlyn's personal blog: https://kaitlynhparker.com/
          • 1 hr

        About Wine Stains

        From the publisher's feed

        Sit down with husband and wife, Connor & Kaitlyn Parker, as they discuss all things related to life, travel, entrepreneurship, & the beauty of wine stains.