• You must know "Why" you are doing hair - a calling, your purpose as opposed to doing it for money which will make it frustrating
• Be authentic - no point in trying to put on a facade in order to get business because you can't sustain it forever
• Be There - if you're open for business then you must be in your salon when people are looking for you. Many benefits to being available.
• Environment - Salon must be clean and reflect the atmosphere you want to project otherwise you will lose clients. 
• Customer Experience - go out of your way to make it a wonderful experience for your clients, it's more than a hair-do, it's an experience that you are providing
• Everybody is Not Your Client - if your personality does not jive with the client, then don't take them on even if you need the money. It's not worth the energy drain and frustration. 

Guest Speaker - Linda Franks from Beauty by Design