Behind the Pursuit: From Bourbon to Brand

002 - Distilling Partners and Laying Down New Make

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“It’s cool to put down and put out 10,000 bottles, but how do you do 100,000? How do you scale that and how do you make it economically feasible for yourself?”

Today the guys dive into their decision to find distilling partners, what went into landing on who they worked with, and the struggles that others in similar shoes face when it comes to market availability.


  • What are you looking for when deciding on partners to work with?
  • What does the tasting process look like, be it when deciding on the partners you currently work with or within the offerings from the partners you work with?
  • What do you see as the greatest benefits from laying down new make in the way you have decided?
  • What do see as the biggest drawbacks from laying down in the way you have decided?
  • What concerns do you all have for unexpected bumps or hiccups in your relationships or storage? 
  • Are there things you wished you do have control of in the process that you don’t?
  • How do you ensure that Pursuit Spirits stays different?
    • ...more
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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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