In this episode of The Marketing Factory, host Marissa Candy dives into the essential role of marketing and how it differs from sales. She emphasizes the importance of building awareness about products and understanding the outcomes that marketing aims to achieve, which can vary based on the stage of the business. Marissa shares her insights and proven strategies for creating impactful marketing campaigns that drive real results. Tune in to explore key concepts of marketing in a concise 10-minute format and learn how to turn clarity into action for your business.

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Timestamps:

00:00:00 - Introduction

00:01:13 - What is Marketing?

00:02:17 - Assessing Your Business Stage

00:03:43 - Comparing Businesses

00:04:15 - Marketing as an Investment

00:05:31 - Generating Inquiries

00:06:24 - Encouraging Action

00:07:28 - Understanding Product Use

00:08:10 - Choosing the Right Marketing Tactics