In this episode of The Marketing Factory, Marissa explores a question all business owners should be asking themselves, can effective marketing save a fundamentally bad product? With over two decades of experience in the marketing industry, Marissa delves into the power of marketing to create emotional connections and compelling narratives that can elevate even average products. However, she also addresses the limitations of marketing when the product or offer is inherently flawed, citing the infamous launch of Vegemite's iSnack 2.0 as a cautionary tale. Tune in for insights on how to craft impactful marketing campaigns while ensuring that your product lives up to the expectations created by your marketing efforts.

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Timestamps:

[00:00:00] - Introduction

[00:01:36] Marketing can't fix a bad product.

[00:04:08] Marketing creates perception of value.

[00:09:06] Good marketing versus bad offer.

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In this episode of The Marketing Factory, host Marisa Candy delves into the fascinating world of logos and their strategic significance in branding. She reveals how top brands like McDonald's, Nike, and Apple use logos as powerful marketing tools, employing psychological tactics to influence consumer perceptions and behaviors. Marisa highlights the hidden meanings and symbols behind iconic logos and discusses how listeners can leverage these insights to enhance their own marketing strategies.

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Timestamps:

00:00:00 - Introduction

00:01:25 - The Secrets Behind Iconic Logos

00:02:07 - Color Psychology in Branding

00:03:00 - Hidden Symbols in Logos

00:05:09 - The Psychology of Shapes and Colors

00:08:09 - Evolution of Iconic Logos

00:09:12 - Tips for Creating Your Own Logo

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In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls of trying to sell to everyone. Marissa shares valuable insights on tracking performance and avoiding common missteps that can drain marketing budgets.

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Timestamps:

00:00:00 - Introduction

00:01:27 - Mistake #1: Trying to Sell to Everyone

00:03:36 - Mistake #2: Focusing on Features, Not Benefits

00:06:24 - Mistake #3: Ignoring the Power of Storytelling

00:08:32 - Mistake #4: Not Testing Ads and Content

00:09:46 - Mistake #5: Failing to Build an Email List

00:10:19 - Mistake #6: Overcomplicating the Message

00:11:01 - Mistake #7: Ignoring Data and Analytics

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In this episode of The Marketing Factory, host Marissa Candy challenges the common misconception that lower prices lead to higher sales. She discusses how discounts can attract cheap customers rather than fostering loyalty and how this strategy can ultimately weaken your brand and shrink profits. Marissa also shares her insights on viral marketing trends, engaging with videos for the first time and providing valuable recommendations for applying these tactics to boost your marketing efforts.

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Timestamps:

00:00:00 - Introduction

00:02:00 - Value vs. Price

00:04:30 - The Power of Whitespace

00:09:00 - Emotional Marketing

00:13:00 - Creating Value Through Emotion

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for crafting a successful content strategy, including defining your purpose, understanding your target audience, and maintaining a clear plan.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory

00:00:53 - Overview of Viral Success

00:01:14 - Importance of a Written Strategy

00:01:56 - Understanding Your Target Audience

00:02:28 - Quality Over Quantity

00:02:39 - Consistency and Long-Term Effort

00:03:11 - Leveraging Your Knowledge

00:03:53 - Researching Content Before Posting

00:04:35 - Creating Data-Driven Content

00:05:06 - Tracking and Doubling Down on Successful Topics

00:05:27 - Marketing Help and Call to Action

00:05:48 - Engaging and Growing Your Audience

00:06:19 - Building Authority and Trust Through Consistency

00:07:02 - Engaging with Comments and Connections

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of personal branding for business success. She challenges listeners to step out of their comfort zones and embrace their role as the CEO of "Brand U." Marisa discusses how personal connections drive business relationships, highlighting that people prefer to do business with individuals rather than faceless brands. She promises to provide valuable insights into building a personal brand that goes beyond superficial elements, focusing instead on creating genuine relationships and trust.

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Timestamps:

00:00:00 - Introduction

00:01:02 - Understanding Your Role as CEO of Brand U

00:02:06 - The Importance of a Personal Brand Website

00:03:11 - Overcoming Barriers to Building Your Brand

00:05:07 - Four Steps to Building Your Personal Brand Website

00:06:11 - Real-Life Examples of Personal Branding Success

00:08:10 - Leveraging Your Personal Brand Across Multiple Businesses

00:09:04 - Start Building Your Brand Today

00:09:46 - Connect

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In this episode of The Marketing Factory, host Marisa Candy delves into the often overlooked but essential aspects of marketing that can lead to substantial business success. She emphasizes the importance of understanding customer lifetime value and suggests that picking up the phone to connect with customers can yield valuable insights and relationships. Marisa also highlights the power of face-to-face networking and the significance of building strong referral partnerships. While acknowledging that many marketing tasks may seem mundane, she argues that these foundational activities are crucial for presenting a professional image and achieving impactful results.

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Timestamps:

00:00:00 - Introduction

00:01:02 - The Importance of Boring Tasks in Business

00:02:16 - Boring Marketing Strategy #1: Flyer Drops

00:03:41 - Boring Marketing Strategy #2: Phone Calls

00:05:28 - Boring Marketing Strategy #3: Face-to-Face Networking

00:06:53 - Boring Marketing Strategy #4: Consuming Your Own Media

00:07:57 - Boring Marketing Strategy #5: Good Signage

00:08:40 - Focus on What Works

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marissa Candy dives into the multifaceted world of marketing, addressing the overwhelming expectations placed on marketers today. Drawing from her two decades of experience, Marissa reacts to viral videos that humorously depict the challenges of being a marketing professional, from managing various roles like strategy and branding to navigating the pressures of social media and content creation. She reflects on how perceptions of marketing have evolved over the years and encourages listeners to embrace their diverse skill sets without the burden of unrealistic expectations. Join Marissa for insightful discussions and proven strategies to create impactful marketing campaigns that drive real business results. Tune in and get ready to turn clarity into action!

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Timestamps:

00:00:00 - Introduction

00:01:07 - The Many Hats of Marketing

00:02:58 - The 7% Marketing Spend Myth

00:05:38 - Ryan Reynolds and Fast Advertising

00:09:47 - Rethinking Customer Experience in Marketing

00:11:25 - Marketing perspective shift

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marisa Candy dives into the world of impactful marketing campaigns, analyzing what makes them successful or memorable. She emphasizes the importance of integrating humor, catchphrases, and visuals to create lasting impressions. The episode features a detailed discussion of the Dove Reverse Selfie Campaign, highlighting its emotional branding approach and its focus on societal issues such as self-esteem and unrealistic beauty standards.

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Timestamps:

00:00:00 - Introduction

00:00:32 - Welcome to The Marketing Factory

00:01:04 - Ranking Marketing Campaigns

00:01:26 - Dove Reverse Selfie Campaign

00:03:13 - Specsavers "Should've Gone to Specsavers" Campaign

00:04:48 - Doritos Time Machine Commercial

00:05:43 - BMW M-Series Campaign

00:07:31 - Snickers "You're Not You When You're Hungry" Campaign

00:09:12 - Marketing Help and Call to Action

00:09:23 - Bai Horse Whisperer Commercial

00:11:20 - Jaguar Campaign Critique

00:12:25 - Australian Retirement Trust Campaign

00:14:00 - Closing Remarks and Inspiration

00:14:21 - Social Media CTA

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marisa Candy challenges conventional marketing wisdom, urging listeners to break free from the restrictive rules that often lead to mediocrity. With over two decades of experience, Marisa emphasizes the importance of bold, out-of-the-box thinking to capture consumer attention in today's competitive landscape. She discusses the pitfalls of overwhelming audiences with excessive content and stresses the need to focus on authenticity and brand image. Listeners will learn how to embrace risk and controversy to create unforgettable marketing campaigns that drive real impact.

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Timestamps:

00:00:00 - Introduction

00:01:04 - Breaking the Rules: Bold Marketing Strategies

00:02:08 - Brand Guidelines: A Guide, Not a Rule

00:02:50 - Coca-Cola's Share a Coke Campaign: A Successful Break

00:03:33 - Embracing Controversy: Ben and Jerry's Stand

00:04:25 - Focusing on Experience: Dove's Real Beauty Campaign

00:05:20 - Disrupting Consumer Experience: Spotify's Wrapped Campaign

00:06:38 - Storytelling Over Call to Action: The Lego Movie

00:07:41 - The Power of Creativity: Red Bull and Tesla

00:08:33 - Content Overload: Prioritizing Value

00:09:15 - Taking Risks: The Old Spice Transformation

00:10:10 - Authenticity Over Perfection: The Moldy Whopper Campaign

00:10:43 - Embrace Memorable Marketing

00:11:03 - Stay Connected and Keep Marketing