Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build trust with customers. She highlights the challenges posed by the unregulated nature of digital media, where misleading claims can harm your reputation.

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Timestamps:

00:00:00 - Building Trust in Marketing

00:01:04 - The Fastest Way to Destroy Marketing Efforts

00:02:06 - Understanding Marketing Promises

00:03:09 - Real-Life Examples of Promises and Deliveries

00:05:05 - The Importance of Not Overpromising

00:06:06 - The Untrusted Nature of Digital Marketing

00:08:13 - Handling Bad Reviews

00:09:40 - Lessons from Tom O'Toole

00:11:35 - Conclusion and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks. She discusses the significance of responsive design, targeted content, and conversational tone to engage your audience effectively. Additionally, Marisa highlights the necessity of clear calls to action and suggests limiting the number of desired outcomes to two or three for maximum impact.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory Podcast

00:01:02 - Why Your Website Won't Convert Without These Three Things

00:01:25 - The Visitor's Journey: Landing on Your Website

00:02:08 - Treating Website Visitors Like Strangers

00:03:00 - Avoid Shouting at Your Visitors

00:04:28 - Targeted Content for Your Audience

00:05:11 - Marketing Help for Business Owners

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, I dive into the challenges of marketing taboo services amidst changing industry regulations. I’ll be sharing why clarity in communication is absolutely crucial, and I’ll use the analogy of overloaded business cards that only end up confusing potential clients. I’ll also talk about how to navigate advertising constraints, especially in industries like healthcare, law, and finance, where the rules are particularly strict. Join me as I explore innovative strategies for promoting your services effectively, while still sticking to the necessary guidelines. You don’t have to throw in the towel just because the regulations have changed—there’s always a creative way forward!

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Timestamps:

00:00:00 - Introduction

00:01:03 - Welcome to The Marketing Factory Podcast

00:01:24 - Marketing Taboo Services

00:02:49 - Case Study Introduction: Joy by Nature

00:03:41 - Game: What Does This Business Do?

00:04:22 - Understanding Joy by Nature's Industry

00:05:25 - Strategic Approach to Marketing Changes

00:06:17 - Branding and Messaging for Joy by Nature

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory podcast, host Marissa dives into the critical topic of choosing a marketing agency that delivers results. Drawing on her extensive experience as a founder and award-winning marketer, Marissa discusses the importance of ensuring a good relationship between your team and the marketing agency you select. She emphasizes that it’s essential to consider who in your business will be working with the agency and to ensure they mesh well with the agency's team. Additionally, Marissa shares insights on the significance of selecting an agency based on the location of your target audience. If you've ever had a challenging experience with marketing, you're not alone—this episode aims to equip you with the strategies you need to make informed decisions and achieve impactful results for your business.

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Timestamps:

00:00:00 - Choosing the Right Marketing Agency

00:01:02 - Understanding the Importance of Relationships

00:02:27 - Identifying Your Needs and Specialties

00:05:03 - Evaluating Agency Experience and Success

00:08:35 - The Importance of Location in Marketing

00:10:00 - Trial Periods: Testing the Waters

00:10:41 - What Makes The Marketing Factory Different

00:11:25 - Key Takeaways and Final Thoughts

00:11:56 - Closing Remarks and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory podcast, host Marisa Candy dives into the world of marketing strategies that drive impactful results for businesses. She discusses the psychological tactics employed by supermarkets, such as the placement of fruits and vegetables at the entrance to trigger the health halo effect, encouraging customers to fill their carts. Marisa also shares her extensive experience as an award-winning marketer, offering insights into how to create profitable marketing campaigns. The episode features Marisa reacting to viral marketing videos, setting the stage for a lively discussion about innovative marketing techniques.

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Timestamps:

00:00:00 - Introduction

00:00:20 - Psychological Hacks in Supermarkets

00:00:32 - Understanding Marketing vs. Sales

00:01:33 - What is Marketing?

00:02:09 - Olaplex's Clever Marketing Strategy

00:04:34 - Making Six Figures Online as a Teenager

00:05:48 - The Print on Demand Business Model

00:07:00 - Creating Value in the Market

00:10:13 - The Importance of Visibility for Restaurants

00:11:45 - Subliminal Marketing Messages

In this episode of The Marketing Factory podcast, host Marisa Candy discusses the reason why your marketing won't work and that's because of the critical importance of having a written marketing strategy or plan. She reveals that half of Australian businesses are currently operating without one, which significantly hinders their marketing success. Marisa emphasizes that poor planning leads to poor performance and encourages business owners to involve their teams in the strategy development process. With over two decades of experience in the marketing field, Marisa shares proven strategies to help listeners create impactful and profitable marketing campaigns. Tune in to discover how clarity can turn into actionable results for your business.

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

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Follow Marissa:

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https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:24 - The Consequences of Poor Planning

00:02:28 - Tug of War Analogy

00:04:05 - Benefits of Having a Strategy

00:05:08 - Defining Business Outcomes

00:05:51 - Understanding Target Audience

00:07:07 - Pain vs. Goals in Marketing

00:07:41 - Importance of Market Research

00:09:15 - Points of Difference (POD) and Unique Value Proposition (UVP)

00:11:23 - Customer Feedback in Strategy

00:12:08 - The Importance of Clear Goals

In this episode of The Marketing Factory podcast, host Marissa Candy shares 20 years of expert marketing advice in just 10 minutes. She emphasizes the importance of understanding your core purpose as a business. Marisa argues that effective marketing goes beyond simply selling a product or service; it's about delivering confidence and value to your customers. She discusses the pitfalls of cutting marketing budgets and the necessity of believing in the value of your marketing efforts. Tune in for Marisa's top tips on creating impactful marketing campaigns that truly resonate with your audience. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you think differently about your marketing strategies.

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

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Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:14 - The Importance of Planning

00:02:49 - The Value of Marketing Investment

00:03:32 - Know Your Audience

00:04:14 - The Power of Regular Engagement

00:07:29 - Staying True to Your Brand

00:08:22 - Recognizing Milestones Beyond Sales

00:09:35 - Continuous Learning: Evolving as a Leader

In this episode of The Marketing Factory, host Marissa Candy dives into the essential role of marketing and how it differs from sales. She emphasizes the importance of building awareness about products and understanding the outcomes that marketing aims to achieve, which can vary based on the stage of the business. Marissa shares her insights and proven strategies for creating impactful marketing campaigns that drive real results. Tune in to explore key concepts of marketing in a concise 10-minute format and learn how to turn clarity into action for your business.

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

Follow The Marketing Factory:

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Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:13 - What is Marketing?

00:02:17 - Assessing Your Business Stage

00:03:43 - Comparing Businesses

00:04:15 - Marketing as an Investment

00:05:31 - Generating Inquiries

00:06:24 - Encouraging Action

00:07:28 - Understanding Product Use

00:08:10 - Choosing the Right Marketing Tactics

In this episode of The Marketing Factory, Marissa Candy shares the real backstory of what drove her to build her marketing career and business to a place where she could work with iconic brands like Toyota, Lexus, Mazda, and Subaru. She touches on the importance for businesses to implement innovative marketing tactics, improve branding, and drive lead generation to achieve impactful results. Just scraping the surface on this first podcast, Marissa also reveals what is to come from The Marketing Factory in future episodes, with over 20 years of marketing experience, she's set and ready to help you enhance your marketing efforts and boost your profitability. Turn the volume up for this one!

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

Follow The Marketing Factory:

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Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:00:21 - Embrace creativity in marketing

00:03:43 - Starting a business young

00:08:11 - Opportunities and sliding door moments