Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marisa Candy discusses the ever-evolving landscape of digital marketing and the importance of adapting your strategies to stay relevant. Drawing parallels between marketing tactics and fashion trends, Marisa emphasizes that what worked in the past may not be effective today. She highlights key indicators that signal it's time for a marketing makeover, such as declining performance metrics rather than just sales figures. Marisa encourages listeners to closely monitor web traffic, social media engagement, and email open rates to identify potential issues.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:24 - Signs It's Time for a Change

00:02:41 - Evaluating Audience and Performance

00:03:46 - Staying Informed and Embracing Innovation

00:04:29 - Shifts in Consumer Behavior

00:06:25 - Conducting Market Research

00:06:46 - Adapting to Platform Changes

00:08:32 - Brand Evolution and Rebranding

00:10:12 - Addressing Underperforming Campaigns

00:11:15 - Responding to External Factors

00:12:09 - Overcoming Business Growth Plateaus

00:12:42 - Internal Business Changes and New Offerings

00:13:34 - Conclusion

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting relationships. Marissa highlights the importance of having a strategic plan and leveraging data to make informed decisions, rather than guessing. Join her as she uncovers the key elements that can help businesses create impactful marketing campaigns that drive real results. Tune in for valuable insights and proven strategies to elevate your marketing efforts!

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:48 - Misconception 1: Marketing is Just About Selling Products

00:03:02 - Misconception 2: Advertising is the Same as Marketing

00:04:07 - Misconception 3: Always Focus on Acquiring New Customers

00:06:23 - Misconception 4: Data-Driven Marketing is Only for Big Companies

00:07:27 - Misconception 5: Social Media is All About Promotion

00:09:22 - Misconception 6: Viral Marketing is the Holy Grail

00:10:15 - Misconception 7: Marketing is All About Creativity

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of influencers. She reacts to various viral marketing videos, illustrating the impact of branding through relatable examples, like how the type of laptop someone uses can shape perceptions.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:19 - The Power of Branding

00:03:11 - The iPod Nano and Product Launches

00:04:46 - Making a Boring Business Viral on TikTok

00:07:06 - Marketing Help for Business Owners

00:07:26 - Marketing Secrets: Scannable Content

00:09:11 - Gary Vee on Content Creation

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful marketing campaigns that yield real results. While many marketing promises come with guarantees, Marisa emphasizes the uniqueness of each business and shares her own success story of generating leads and business in just one month, covering an entire year’s marketing fees.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:00:10 - Understanding the 80-20 Rule

00:00:41 - Welcome to The Marketing Factory

00:01:02 - The Reality of Marketing Promises

00:01:34 - The Power of a Solid Strategy

00:02:06 - Introducing Talent Insight Solutions

00:03:11 - The Role of Your Team in Business Growth

00:04:14 - Choosing the Right Marketing Partner

00:04:45 - Defining Business Purpose and Audience

00:05:38 - Identifying Promotional Priorities

00:06:55 - Finding Your Leading Lady in Business

00:07:06 - Creating a Digital Strategy

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:04 - The Importance of a Marketing Strategy

00:01:36 - Priming Your Mind for Strategy Development

00:03:00 - Defining Your Business Identity

00:03:42 - Identifying Your Target Audience

00:04:14 - Analyzing Your Current Messaging

00:04:55 - Understanding Your Competitors

00:05:49 - Clarifying Your Offerings

00:06:10 - Choosing Your Focus for Marketing

00:08:06 - Creating a Targeted Campaign Example

00:09:32 - Launching Your Campaign

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of the internet, social media, and email—tools that are available at a fraction of the cost compared to just a decade ago. She shares five powerful strategies to help businesses achieve impactful results in the coming year.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:12 - Setting the Scene: A Look Back at Marketing History

00:03:00 - Strategy 1: Personalization Through AI

00:06:56 - Strategy 2: Video Marketing Domination

00:09:16 - Strategy 3: Partnerships with Micro-Influencers

00:10:53 - Strategy 4: Social E-Commerce and Integration

00:11:27 - Strategy 5: Sustainability and Ethical Marketing

00:12:43 - Conclusion: Taking Action in Modern Marketing

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industry—whether you're in tourism, back-to-school supplies, or holiday retail. I also talk about the challenges of relying on social media for marketing, comparing it to building a business on crown land, where changes are out of your control.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:00:21 - Social Media as Crown Land

00:00:42 - Welcome to The Marketing Factory

00:01:03 - Marketing in the Off-Season

00:01:25 - Identifying Your Industry's Off-Season

00:02:07 - Rule 1: Define Off-Season for Your Audience

00:03:00 - Christmas Shop Example

00:04:03 - People are Creatures of Habit

00:05:10 - Gym Membership Trends

00:07:17 - Marketing Help Offer

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages listeners to embrace unpredictability in their marketing strategies, suggesting that there are vast opportunities for creativity in every industry. With over two decades of experience as an award-winning marketer, she shares proven strategies to transform perceived limitations into powerful marketing campaigns that drive real impact.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - The Power of Unpredictability in Marketing

00:01:03 - Identifying Boring Products and Services

00:02:19 - The Importance of Attention in Marketing

00:03:34 - Learning from Virgin Airlines

00:04:59 - The Unpredictability of Steve Irwin

00:05:30 - Finding Your Unique Angle

00:06:22 - Case Study: Human Resources Marketing

00:08:30 - Creative Approaches to Safety Messages

00:10:03 - Redefining Boring into Exciting

00:10:24 - Closing Thoughts and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about marketing and highlights the success of these young individuals who seized an opportunity in a lesser-known niche.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:00 - Viral Video Reactions: Snapchat Success

00:03:10 - The Importance of Marketing Fundamentals

00:05:10 - Burger King's Moldy Whopper Campaign

00:07:40 - The Power of Branding: Gary Vee's Insights

00:09:00 - Red Bull's Marketing Strategy and Social Proof

00:11:00 - Building a Complete Brand Identity

00:12:30 - Conclusion and Call to Action

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call

In this episode of The Marketing Factory Podcast, host Marissa Candy dives into the significance of a logo in shaping a company's identity and trustworthiness. Drawing on insights from studies, Marissa highlights that a substantial 90% of Australians believe a company's image, including its logo, affects their trust in the business. Furthermore, 60% of consumers are willing to pay more for brands they trust, underscoring the importance of a visually appealing and professional logo. Marissa encourages listeners to focus on their unique business identity rather than comparing themselves to larger companies, emphasizing that investing in quality can set their business apart and drive impactful marketing results.

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - The Importance of Your Logo

00:01:13 - How Much Does Your Logo Matter?

00:02:48 - First Impressions Count

00:04:36 - Logo as the Foundation of Your Business

00:06:30 - Investing in Quality Logos

00:07:51 - Learning from Successful Brands

00:09:09 - Tips for Creating a Good Logo

00:10:36 - Summary: The Impact of a Strong Logo

00:11:08 - Conclusion: Building Customer Loyalty