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#059 - Outsourcing vs In House Marketing The Brutal Truth?!
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, Marissa breaks down one of the biggest myths in business: that you have to choose between an in-house marketing team or outsourcing to an agency. She explains why both options have strengths, both have blind spots, and why most marketing disasters happen not because you picked the wrong model, but because you never built the bridge between the two. Through real examples, Marissa shows the true cost of hiring a “unicorn” marketer, the hidden traps behind agency retainers, and why the smartest businesses combine the strengths of each. You’ll learn how in-house teams anchor the brand while agencies bring expertise, creative horsepower, and fresh perspective. Marissa also shares the five non-negotiables to making this hybrid model actually work, from clear roles to shared KPIs to cultural fit. If you’re a business owner trying to scale without burning your team out or wasting money, this episode gives you the blueprint.
It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou
Follow The Marketing Factory:
https://www.youtube.com/@themarketingfactoryAUS
https://www.instagram.com/themarketingfactoryaus/
https://www.facebook.com/themarketingfactory
https://www.tiktok.com/@themarketingfactoryaus
Follow Marissa:
https://www.instagram.com/mariscandy/
https://www.linkedin.com/in/marissa-candy/
Timestamps:
00:00:00 - Introduction
00:00:06 Why Agencies Feel Like Avengers
00:00:11 Why Marketing Fails
00:00:22 Welcome To The Marketing Factory
00:02:49 Strengths Of In House Teams
00:02:53 Brand Immersion
00:04:02 Generic Campaign Risks
00:04:06 Retainer Frustrations
00:04:49 Fresh Perspective
00:05:21 The Sports Team Model
00:05:57 Smart Businesses Do This
00:08:43 Outsourcing Only Risks
00:08:52 When You Combine Both
00:08:55 Building A True Marketing Engine
00:10:04 Stay Connected
View all episodes
By Marissa CandyReady to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, Marissa breaks down one of the biggest myths in business: that you have to choose between an in-house marketing team or outsourcing to an agency. She explains why both options have strengths, both have blind spots, and why most marketing disasters happen not because you picked the wrong model, but because you never built the bridge between the two. Through real examples, Marissa shows the true cost of hiring a “unicorn” marketer, the hidden traps behind agency retainers, and why the smartest businesses combine the strengths of each. You’ll learn how in-house teams anchor the brand while agencies bring expertise, creative horsepower, and fresh perspective. Marissa also shares the five non-negotiables to making this hybrid model actually work, from clear roles to shared KPIs to cultural fit. If you’re a business owner trying to scale without burning your team out or wasting money, this episode gives you the blueprint.
It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou
Follow The Marketing Factory:
https://www.youtube.com/@themarketingfactoryAUS
https://www.instagram.com/themarketingfactoryaus/
https://www.facebook.com/themarketingfactory
https://www.tiktok.com/@themarketingfactoryaus
Follow Marissa:
https://www.instagram.com/mariscandy/
https://www.linkedin.com/in/marissa-candy/
Timestamps:
00:00:00 - Introduction
00:00:06 Why Agencies Feel Like Avengers
00:00:11 Why Marketing Fails
00:00:22 Welcome To The Marketing Factory
00:02:49 Strengths Of In House Teams
00:02:53 Brand Immersion
00:04:02 Generic Campaign Risks
00:04:06 Retainer Frustrations
00:04:49 Fresh Perspective
00:05:21 The Sports Team Model
00:05:57 Smart Businesses Do This
00:08:43 Outsourcing Only Risks
00:08:52 When You Combine Both
00:08:55 Building A True Marketing Engine
00:10:04 Stay Connected