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Marissa breaks down why modern dating apps feel broken and what that teaches us about marketing. Using the story of a frustrated dater and a hypothetical Facebook spin off called Datebook, she explains why context, transparency and real world stories matter more than polished profiles. The episode connects swipe culture to surface level branding, shows how familiarity and low friction build trust, and gives practical lessons businesses can apply to create deeper engagement before asking for commitment.

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Timestamps:

00:00:00 - Introduction

00:00:36 - The real problem behind swipe culture

00:01:27 - Marketing and trust beyond first impressions

00:02:27 - The Datebook idea explained

00:03:14 - Context builds connection

00:04:19 - Marketing lesson transparency equals trust

00:04:49 - How story based interaction works

00:05:32 - Applying this to brands and customers

00:06:50 - The core marketing lessons

00:07:33 - Build relationships before commitment

00:08:00 - Final takeaway for business and life