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Marissa breaks down why Starbucks' marketing works so well and how you can apply the same principles to your own business. From creating an experience that goes beyond the product to building community, personalisation, and consistency across multiple locations, she shows how smart brands turn small ideas into massive loyalty. If you're running a multi-location business or want customers who come back again and again, this episode gives you the exact playbook.

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Timestamps:

00:00:00 Introduction

00:00:17 Experience-focused marketing

00:00:23 Marissa introduces the show

00:01:20 Experience vs product

00:02:19 Community engagement

00:06:57 Creating collectibles

00:07:02 Localised campaigns

00:08:28 Emotional storytelling as the glue

00:08:44 Principles you can adopt today

00:08:52 Work with the team