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In this episode, Marissa breaks down how Domino’s went from “cardboard crust” jokes to a global powerhouse. She unpacks their brutal honesty campaign, product overhaul, franchise alignment, and digital innovation, then shows multi-location brands how to steal the exact playbook to fix their product, earn back trust, and turn consistency into a competitive weapon.

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Timestamps:

00:00:00 - Introduction

00:01:25 - How bad Domino’s really was

00:02:23 - Radical honesty as a marketing weapon

00:03:02 - Rebuilding the pizza from the dough up

00:03:29 - Why consistency is the silent marketer

00:04:33 - Turning savage reviews into smart campaigns

00:04:46 - Digital innovation and gamified ordering

00:05:18 - What multi location brands can learn

00:05:28 - Fix the experience before the ads

00:06:22 - Franchise alignment and feedback loops

00:06:22 - Six rules every brand can steal

00:07:27 - From global “meh” to global powerhouse

00:07:37 - Invitation to audit and align your brand

00:08:11 - How to stay connected