In this episode, Marissa breaks down how Carl’s Jr. stumbled in Australia despite the burger hype, revealing how poor location choices, pricing confusion, watered‑down branding, and inconsistent customer experiences turned excitement into disappointment, and more importantly, she shares the gold nuggets multi‑location brands can apply, entering the right markets, matching price to value, keeping brand identity strong, standardizing systems, and delivering experiences that beat hype every time, ultimately reminding us that big brands don’t automatically win, but smart strategies do, making this a must‑listen for anyone planning to expand, scale, or bring a brand into Australia.

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Timestamps:

00:00:00 - Introduction

00:00:13 – Carl’s Jr. Hype in Australia

00:01:30 – Competitors Already Raised the Burger Bar

00:02:22 – Location Missteps: Regional vs. City Culture

00:03:15 – Pricing Confusion: Premium vs. Average Quality

00:04:04 – Branding Watered Down, Identity Lost

00:05:11 – Inconsistent Service Across Stores

00:06:04 – Fierce Burger Competition in Australia

00:07:02 – Key Lessons for Multi‑Location Brands

00:08:31 – Why Carl’s Jr. Failed

00:08:40 – Strategy Strength Over Brand Size

00:09:13 – Growth, Positioning & Customer Journey Tips