In this episode, Marissa reacts to the AI tools, trends and viral content shaping the future of marketing right now. From AI marketers that claim to replace entire teams, to hyper‑realistic AI product videos, to the rise of AI influencers predicted to dominate the next decade, she breaks down what’s real, what’s hype, and what business owners actually need to pay attention to.

You’ll learn how to use AI without losing your brand voice, why human oversight still matters, how to avoid sounding “AI‑generated”, and the mindset shifts leaders need to stay competitive as the landscape evolves. If you’ve been overwhelmed, sceptical, or unsure where to start with AI, this episode gives you the clarity and confidence to use it as an advantage, not a threat.

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Timestamps:

00:00:00 - Introduction

00:01:00 - The Rise of AI Tools: Head AI

00:02:26 - The Importance of Brand Voice and Naming

00:03:30 - AI: Enhancer, Not Replacer

00:05:01 - The Evolution of AI Content Creation

00:06:23 - Embracing AI for Competitive Advantage

00:07:01 - Improving AI-Generated Content

00:09:13 - The Future of AI Influencers

00:10:25 - Creating AI Characters for Your Brand