In this episode, Gareth Healey joins us to discuss how agencies can win more new business and do it sustainably. We talk about what’s changed in the market, the role of relationships versus pitching, and how agencies can stay proactive rather than reactive.Gareth shares practical insights from his experience helping agencies grow, including what works (and what doesn’t) when it comes to strategy, positioning, and process.If you’re looking to sharpen your agency’s new business approach or rethink how you generate opportunities, this conversation is packed with useful takeaways.