This episode of The Disruptionists challenges the traditional focus on logos and visual elements in branding. Host Jess Singh emphasizes the importance of creating a sense of community and emotional connection with customers. Rather than fixating on visuals, she urges listeners to consider how their brand makes people feel and the impact it has on building relationships. Tune in to explore why a brand is more than just a logo and discover strategies for elevating your marketing and customer experience.

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Timestamps

00:00:00 - Introduction

00:01:02 - The Emotional Impact of Brands

00:02:06 - Brand Essence and Experience

00:04:14 - Aligning Products with Advocacy

00:05:06 - Crafting Your Brand Story

00:05:58 - Support for Entrepreneurs

00:06:20 - Connecting with Customers Emotionally

00:07:34 - The True Essence of Branding