In this episode of The Disruptionist, Jess Singh throws precision punches at overplayed branding tactics, from cheesy sensory marketing to luxury palettes gone stale. No scripts, no filters, just hot takes and sharper strategy. Across a rapid-fire stream of viral reactions, Jess dissects the emotional gaps in today’s branding playbook and reclaims clarity from the clutter.

What unfolds is not just critique, but a masterclass in recalibrating relevance. Jess exposes how tactics like “authenticity overload” and Gen Z aesthetics can backfire if they lose emotional grip. Instead, she spotlights the power of selling reliefover features, and why resonance is greater than polish.

The challenge? To cut through the noise while staying human. The lesson? Aesthetic doesn’t equal connection, strategy does.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now!  https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess: 

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:28 - Viral Video Reactions: Primary Colors in Branding

00:02:28 - Sensory Marketing: Making Products Appealing

00:04:25 - Selling the Problem: Creating Customer Relief

00:05:31 - Innovative Chewing Gum Brand Concept

00:07:49 - Gen Z Marketing: Trends and Fads

00:09:28 - Volvo's Marketing Strategy: Target Audience Analysis

In this episode of The Disruptionist, Jess Singh confronts the uncomfortable truths reshaping global leadership and business strategy. Referencing guest Dave Walker’s insight on America’s declining fiscal control and the rising influence of Iran, the episode draws powerful parallels between geopolitical instability and reactive decision-making in entrepreneurship.

From military power plays to unresolved tariff tensions, Jess spotlights how uncertainty, whether global or internal, can quietly sabotage business momentum. Dave's decades-long economic foresight reminds us that ignoring debt, strategy, and global signals leaves companies vulnerable to chaos.

This episode challenges founders to rise above fear and short-term thinking. The message is clear: power without discipline collapses, and strategy, not guesswork, is the path forward.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now!  https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess: 

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:51 - America's Superpower Status

00:03:33 - The Global Ripple Effect of U.S. Actions

00:04:53 - Advice for Entrepreneurs on Debt and Expenses

00:06:36 - The Importance of Long-Term Planning

00:08:35 - Identifying Mega Trends

00:10:40 - Reforms Needed for U.S. Government Finances

00:11:32 - Promoting "America in 2040"

In this episode of The Disruptionist, Jess Singh gets real about the hidden marketing mistakes that quietly sabotage momentum. From weak positioning to chasing tactics without strategy, she echoes the warnings shared by guest Dave Walker, who reminds us that without control over finances, influence crumbles. Together, they challenge entrepreneurs to lead with clarity, not chaos.

Referencing Dave’s bold take on global uncertainty and economic power, Jess parallels the consequences of reactive marketing: random actions yield random results. Whether it's misjudging your audience or ignoring your brand identity, the message is clear, guessing isn’t a growth strategy.

Instead of clinging to templates, this episode urges you to listen to your market, own your message, and embrace the discomfort of strategic disruption.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now!  https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess: 

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:51 - America's Superpower Status

00:03:33 - The Global Ripple Effect of U.S. Actions

00:04:53 - Advice for Entrepreneurs on Debt and Expenses

00:06:36 - The Importance of Long-Term Planning

00:08:35 - Identifying Mega Trends

00:10:40 - Reforms Needed for U.S. Government Finances

00:11:32 - Promoting "America in 2040"

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now!  https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode of The Disruptionist, Jess Singh unpacks the biggest marketing mistakes that quietly kill momentum, like weak positioning, rushing into tactics, and trying to speak to everyone. She challenges the idea that playing it safe works, reminding us that random marketing leads to random results. From ignoring your brand to guessing what your audience wants, Jess calls for a bold shift: ditch the templates, listen to your market, and lead with strategy. If you’re ready to market with purpose and clarity, this one’s for you.

Follow Jess: 

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:21 - Wrong Positioning 

00:01:04 - Marketing Failures 

00:01:25 - Mistake #1: Positioning 

00:02:28 - Mistake #2: Too Soon 

00:04:04 - Mistake #3: Everyone Trap 

00:04:57 - Mistake #4: No Brand 

00:06:02 - Mistake #5: Ignoring Market 

00:06:45 - Recap 

00:07:17 - CTA: Free Checklist 

00:07:48 - Conclusion

In this episode of The Disruptionist, host Jess Singh unpacks the biggest mistakes in modern marketing. She challenges the idea that playing it safe works reminding us that random marketing leads to random results. Jess calls out outdated templates and copy-paste tactics, urging business owners to ditch mimicry and lean into bold, authentic strategies.

With a focus on clarity, connection, and real results, Jess cuts through the noise to help you build marketing that aligns with your vision and speaks to the right audience.This is your invitation to disrupt the norm and market with purpose.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:14 - Brutal Truth #1: No One Cares About Your Product

00:02:38 - Brutal Truth #2: You're Targeting Everyone

00:03:42 - Brutal Truth #3: Your Brand is Bland

00:04:13 - Brutal Truth #4: Obsession with Likes Over Sales

00:04:46 - Brutal Truth #5: Inconsistent Marketing Efforts

00:05:18 - Recap of Key Points

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode of The Disruptionist, I reveal why many marketing

agencies waste your money and how to find those that deliver real

results. With 20 years of experience, I expose common pitfalls

businesses face when investing without a clear strategy. I’ll show you

how to spot agencies focused on quick fixes instead of meaningful

plans—and how to make your marketing budget truly drive engagement and

growth. Join me to disrupt the status quo and transform your marketing

journey.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:03 - The Problem with Traditional Agencies

00:02:06 - Case Study: Sarah's Marketing Struggles

00:03:21 - The Importance of Strategy Over Tactics

00:04:03 - Checklist for Choosing the Right Agency

00:05:08 - The Strategy-First Approach

00:06:22 - Transforming Marketing Results

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode of The Disruptionists, Jess Singh shares how strategic

partnerships can drive exponential growth without hurting sales. With

20+ years in branding and marketing, she challenges the “competition”

mindset and shows how collaboration expands reach and deepens customer

engagement.

Featuring insights from Boost Juice founder Janine Allis, this is a

must-watch for entrepreneurs ready to grow through connection.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Intro

00:01:04 - Collaboration Over Competition

00:02:17 - The Fear of Sharing

00:03:11 - Strategic Partnership Framework

00:04:04 - Expanding Reach Through Collaboration

00:06:01 - Adding Value to Customers

00:07:34 - Marketing Budgets and Impact

00:08:37 - Case Study: Boost Juice and Disney

00:10:55 - Real-Life Example: Mochi Donuts and Hello Kitty

00:12:31 - Approaching Partnerships

00:13:34 - Creating Mutual Value

00:14:49 - Flipping the Script: Collaboration Mindset

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode, we dive into the story of Reebok co-founder Joe Foster

and how he turned a small family business into a global sportswear

giant. We explore how he spotted market gaps, made bold brand moves, and

formed the partnerships that powered Reebok’s rise — plus insights from

his book Shoemaker. If you’re into disruptive marketing and brand

storytelling, you’ll want to tune in.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:52 - Introduction to Joe Foster and His Book

00:01:13 - Joe Foster's Reebok Legacy

00:01:33 - Importance of Strategic Partnerships

00:01:55 - Lessons from Joe Foster's Book

00:02:16 - Building a Brand from Scratch

00:05:35 - Adapting to Challenges in a Competitive Market

00:06:50 - From Homegrown Brand to Global Player

00:08:15 - Importance of Storytelling in Branding

00:09:29 - Authenticity and Personal Connection

00:10:01 - Consistency and Resilience

00:10:54 - Innovation and Staying Competitive

00:11:04 - Additional Insights from Joe Foster

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

In this episode, Jess sits down with Reebok founder Joe Foster to unpack

his entrepreneurial journey. Joe shares stories from his book

Shoemaker, including leaving a failing family business, navigating

unexpected challenges, and the pivotal rebrand that launched Reebok. He

dives into the power of resilience, spotting white space, and building a

team-driven brand that disrupted the sports industry.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:01:00 - Challenges and Opportunities

00:02:30 - The Importance of Brand Values

00:04:30 - Strategic Branding and Evolution

00:06:30 - Transition to Lifestyle Brand

00:09:00 - Understanding Customer Needs

00:11:30 - Influence of Aerobics and Celebrity Endorsements

00:14:00 - Competition and Market Positioning

00:16:00 - Advice for Entrepreneurs

Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

In this episode of The Disruptionist, Jess Singh unpacks one of the most shocking and racist ads ever aired, a 2003 Thai commercial where a Black man is feared for simply helping a child.

Jess explores how media like this shapes young minds, reinforces harmful biases, and highlights the critical role marketers play in shaping perception.

Tune in for a powerful conversation on branding, media responsibility, and the impact of representation.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction


00:00:57 - Reaction Video: Worst Racist Advertisement


00:02:14 - Analysis of the Racist Advertisement


00:03:08 - Marketing Shock Value and Execution


00:04:03 - Reaction Video: Fiji Water Marketing Fail


00:05:08 - Importance of Strategic Marketing and Branding


00:06:09 - Reaction Video: Joe and the Juice Photoshoot


00:07:25 - Reaction Video: Mr. Beast's Marketing Genius


00:08:43 - Importance of Storytelling in Marketing


00:09:36 - Example of Storytelling in Nutrient Company