In this episode of The Disruptionist, Jess Singh throws precision punches at overplayed branding tactics, from cheesy sensory marketing to luxury palettes gone stale. No scripts, no filters, just hot takes and sharper strategy. Across a rapid-fire stream of viral reactions, Jess dissects the emotional gaps in today’s branding playbook and reclaims clarity from the clutter.

What unfolds is not just critique, but a masterclass in recalibrating relevance. Jess exposes how tactics like “authenticity overload” and Gen Z aesthetics can backfire if they lose emotional grip. Instead, she spotlights the power of selling reliefover features, and why resonance is greater than polish.

The challenge? To cut through the noise while staying human. The lesson? Aesthetic doesn’t equal connection, strategy does.

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Timestamps:

00:00:00 - Introduction

00:00:28 - Viral Video Reactions: Primary Colors in Branding

00:02:28 - Sensory Marketing: Making Products Appealing

00:04:25 - Selling the Problem: Creating Customer Relief

00:05:31 - Innovative Chewing Gum Brand Concept

00:07:49 - Gen Z Marketing: Trends and Fads

00:09:28 - Volvo's Marketing Strategy: Target Audience Analysis