In this new episode of The Disruptionist, Jess Singh reveals why most marketing fails, and it’s not because of effort. From broken CTAs to misaligned messaging, this episode is a deep dive into the blind spots quietly sabotaging your growth.

Jess walks through five overlooked areas every business should audit: digital footprint, competitor gaps, customer journey, brand voice, and strategic prioritisation. Whether you’re a founder, coach, or service-based entrepreneur, this is your roadmap to fixing what’s broken and finally building marketing that converts.

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Timestamps:

00:00:00 - Introduction

00:01:03 - The Importance of an Online Presence Audit

00:02:16 - Identifying Blind Spots in Your Business

00:03:09 - Conducting a Marketing Gap and Competitor Analysis

00:04:13 - Understanding the Customer Journey

00:05:27 - Mapping Out the Customer Journey

00:06:21 - Prioritizing Your Marketing Efforts

00:07:56 - Aligning Your Brand Message Across Channels

00:09:01 - The Role of Strategy in Marketing Success