In this new episode of The Disruptionist, Jess Singh sits down with global fitness icon Jillian Michaels to unpack what it really takes to build a brand with staying power. From battling media narratives to staying radically consistent, Jillian shares the truth behind her longevity, and why authenticity still wins.

Whether you're a founder, coach, or content creator, this episode is a masterclass in brand integrity, audience loyalty, and the kind of messaging that cuts through noise and lasts.

Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now!  https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

Follow Jess: 

https://www.instagram.com/itsjesssingh/

https://www.facebook.com/itsjessjsingh/

https://www.linkedin.com/in/its-jess-singh/

Follow Jillian Michaels:

https://www.instagram.com/jillianmichaels/?hl=en

https://www.facebook.com/jillianmichaels/

https://www.youtube.com/c/JillianMichaels

Timestamps:

00:00:00 - Introduction

00:00:55 - Jillian Michaels on Authenticity and Integrity

00:02:12 - Realizing Fame and Brand Evolution

00:04:09 - Challenges of Being Known for The Biggest Loser

00:05:09 - The Importance of Consistent Branding

00:06:09 - Maintaining Authenticity in Media and Marketing

00:07:02 - Consistent Messaging and Audience Connection

00:08:05 - Targeting the Right Demographic

00:09:35 - Jillian Michaels' Legacy and Honesty