In this new episode of The Disruptionist, Jess Singh tackles the AI hype head-on, revealing why speed without strategy is a trap, and how to avoid building a fast but hollow brand. From misused tools to forgettable messaging, this is a wake-up call for founders chasing shortcuts.

Jess breaks down how to blend AI with real strategic thinking, showing why clarity, positioning, and emotional resonance still need a human touch. Whether you're scaling content or refining your brand voice, this episode is a masterclass in leading with vision, not just automation.

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Timestamps:

00:00:00 - Introduction

00:01:03 - AI's Role in Marketing Strategy

00:01:24 - Common Misconceptions About AI

00:01:55 - Strategy vs. Speed

00:02:27 - Human Element in Strategy

00:03:10 - Case Study: ChatGPT and Brand Voice

00:03:41 - Using AI to Scale What Works

00:04:12 - Dangers of Outsourcing Thinking to AI

00:04:25 - Support for Small Business Owners

00:04:56 - AI as a Support Tool, Not a Leader

00:05:17 - The Paradox of Ignoring vs. Relying on AI

00:05:49 - Marrying AI with Strategy

00:06:10 - Leadership and Vision in Marketing

00:06:31 - AI Strategy Starter Guide

00:06:42 - Explosion of Bad Content Due to AI