a) Don't Take Our Word For It: Part 2 of our review of the survey from McKinsey published 11/20 that provided essential data for the changing consumer behavior you need to plan for during COVID-19.

b) Rethink Your eComm: George and Matt talk about the usual reasons jewelers are hesitant about starting a jewelry catalog with ecommerce, and some of the ways to get over the initial hurdles.

Visit rethinkyour.com to ask questions, suggest topics + see citations for references in this episode.