RethinkYour.com Podcast by Jeweler Websites, Inc.

RethinkYour.com Podcast by Jeweler Websites, Inc.

By Matthew Perosi and George Blair IVBusinessEducationHow ToMarketing
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RethinkYour.com Podcast by Jeweler Websites, Inc. episodes

  • Google Search Console Deep Dive (#133)
    On today's episode of RethinkYour.com we're diving into the free SEO website reporting tool called Google Search Console. Search Console is not the scary technical tool it once was. Google has slowly made it user friendly and much easier to understand without any technical knowledge, but it's still a little intimidating when you first look at it. We're going to walk you through the basics of Google Search Console, explain a few of the reports, and they can help you improve your jewelry website. As we digest the charts and keywords, you'll uncover important golden nuggets hidden within your own website. We know that our discussion will help you better understand how customers find you online. We also invite audience participation by listening to this while you log into your own Google Search Console account and follow along. Let's get started…
    59 min
  • Fighting For Ranks (#132)
    On today's episode of RethinkYour.com we're talking about two relevant topics for your ecommerce website. Our first topic is shopping cart abandonment, which is the phrase we use to describe when someone puts an item in their shopping cart but doesn't follow through with a checkout. We'll share a few cute email marketing tactics used by one company to bring people back to the customer journey, and to complete their purchase. Speaking of the customer journey, in our second topic today we'll go through a few actionable ideas on how to improve the ranking of individual product catalog webpages. Along with those ideas give you examples of how to improve your website's ranking by breaking up some generic pages into more in-depth and useful pages. Although we've spoken about these topics before, we're pretty sure today's discussion will give you a new point of view and some new approaches to improving your jewelry site. Let's dig in… Reference Desk: Websites we used for data and mention during this episode: How Can I Rank Informational & Product Pages On The Same Keyword? - A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say.
    1 hr 5 min
  • Pressure of Breach: Rethink Your Cybersecurity (#131)
    We're taking a little detour away from marketing, SEO, and jewelry business related topics that we normally talk about on the RethinkYour.com Podcast, and turning our attention to cybersecurity. In the past we've given individual nuggets of cyber security improvement ideas whenever it came up as a side topic, but we've never pulled it all together for you until now. In this episode we're going to walk you through several methods of increasing a protective shield over your cyber footprint and dive into topics that we take very seriously. You'll find out how to check if your passwords have gotten out in the wild, and what to do about it. We'll also give examples of spoofing and phishing in hopes that you'll never fall prey to these scam methods. We think we've gathered together a good set of easy to use cyber tools to help you stay vigilant with your online security, so stay tuned.
    1 hr 10 min
  • Head Over Foot: Rethinking Internal Linking (#130)

    On today's episode of RethinkYour.com we are talking in-depth about internal linking between pages of your website. We're going to dig into the expectations of the header and footer of your website, what your jewelry customers expect to see in the header and footer, and the behind the scenes of how Google reads them. Our sources come from two recent Google Office Hours Q&A sessions that shed new light on the SEO value that Google gives to links and text in your website's header and footer. If usability and SEO are important to you, then we know for sure that you'll get some golden nuggets of information out of this podcast episode, because the new Google information we break down today was even a little surprising for us. So if you're serious about the SEO of your jewelry site, then keep listening as we dive in.

    1 hr 3 min
  • Does Google See the Reel You? (re: TikTok, IG, Twitter, YouTube)
    On today's episode of RethinkYour.com we are talking about various online video services and how they relate to your jewelry store marketing, and search engine optimization. In the early days of YouTube, a video was thought to go viral if it had a few hundred thousand views. Yet today, on TikTok and Instagram Reels, anyone can create a fun video that launches to more than 4 million viral views within days. This is why so many people are rushing to establish marketing strategies for short form videos. Our source today comes from recent information published by Google where they explain how they analyze videos that appear in search results. In this episode we're digging video hosting services and giving actionable golden nuggets on how to use your Instagram Reels and TikToks for marketing and for website SEO. Let's roll tape, and dive in.
    1 hr 21 min
  • #tag You're It (#128)

    On today's episode of RethinkYour.com we are talking about Instagram hashtags. Specifically, we're diving deep into branded and long-tail hashtags, working with micro-influencers, how many tags to use in posts, how to apply them to Instagram Stories, and how to hide them so they don't look like marketing spam. Our sources come from the March 2022 issue of Instore Magazine and Sked Social, and we're super happy to share our experiences with hashtags while we digest this information for you on this. Hopefully we will surface some golden nuggets of actionable information that you can put to good use today, so stay tuned.

    1 hr 3 min
  • Everybody's Got Something to Hide, Except For Me and My Content (#127)
    On today's episode of RethinkYour.com we are talking about hidden content on your website and whether or not Google is using it for your ranking. Hidden content is an often debated topic for SEO professionals who worry if Google is interpreting it correctly. Our episode today was inspired by an article from Search Engine Roundtable I'm and we are happy to dive deep into the history of hidden content and how optimization techniques have changed over the years. We'll touch upon the different ways you can implement hidden content, how hidden content improves your website design, and the claims that Google can read and understand hidden content. For us, while recording this episode we actually had our own realization of the potential relationship between Schema.org and hidden content, and how to account for that on your own website. Don't hide this episode away because it's especially important if you are managing your own website, so keep listening…
    47 min
  • Back to the Future: Projections for... the year 2035?? (#126)
    On today's episode of RethinkYour.com we're jumping forward to the year 2035 with imaginings of what the internet would be like. Our source today is a February 2022 Pew Research study titled "Visions of the Internet in 2035." In this lighthearted topic, we're recalling what has changed over the last 13 years online and comparing it to the ideas surfaced by Pew Research. There's a smattering of topics today ranging from ADA compliance, to omnichannel, internet access, photography, video, and the future of the influencer. As you give it a listen, you'll find out what might drive some future changes and how to become part of the future, today.
    1 hr 12 min
  • The Bad Fight: Combating Negative Online Reviews (#125)
    On today's episode of RethinkYour.com we're diving deep into the details of how a jewelry store was targeted in a viral video on YouTube which caused an onslaught of fake reviews on Google Maps, Facebook, and Yelp. We'll explain why the viral video was made, and how it triggered more than 100 fake reviews. We felt it was important to share this story today because this is the second time this YouTube publisher has targeted a retail jewelry store. We hope the details of this episode will prevent you from becoming their third target. As we share our first hand experience with this situation, you'll find out what it would take for you to remove fake Google Reviews as well as fake Facebook reviews and comment spam. Let's dive in.
    1 hr 11 min
  • Marketing Manager MUSTS (#124)

    On today's episode of RethinkYour.com we're breaking down what it means to be a Social Media Manager for a jewelry store. This is an important topic because the everyday duties of a Social Media Manager have changed a lot as marketing itself has transformed into omnichannel customer engagements. This job title is so much more than simply hiring an employee to post to social networks. In this podcast episode we're going to digest the different ways an in-house Social Media Manager will help you better understand your customers, will help you make better product choices, and overall improve your store. It's time to rethink the importance of your Social Media Manager, so stay tuned to understand why.

    1 hr 6 min

About RethinkYour.com Podcast by Jeweler Websites, Inc.

From the publisher's feed

Websites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often…