RethinkYour.com Podcast by Jeweler Websites, Inc.

On today’s episode of RethinkYour.com we are talking in-depth about internal linking between pages of your website.  We’re going to dig into the expectations of the header and footer of your website, what your jewelry customers expect to see in the header and footer, and the behind the scenes of how Google reads them.  Our sources come from two recent Google Office Hours Q&A sessions that shed new light on the SEO value that Google gives to links and text in your website’s header and footer.  If usability and SEO are important to you, then we know for sure that you’ll get some golden nuggets of information out of this podcast episode, because the new Google information we break down today was even a little surprising for us.  So if you’re serious about the SEO of your jewelry site, then keep listening as we dive in.

On today’s episode of RethinkYour.com we are talking about Instagram hashtags.  Specifically, we're diving deep into branded and long-tail hashtags, working with micro-influencers, how many tags to use in posts, how to apply them to Instagram Stories, and how to hide them so they  don’t look like marketing spam.   Our sources come from the March 2022 issue of Instore Magazine and Sked Social, and we’re  super happy to share our experiences with hashtags while we digest this information for you on this.  Hopefully we will surface some golden nuggets of actionable information that you can  put to good use today, so stay tuned. 

On today’s episode of RethinkYour.com we’re breaking down what it means to be a Social Media Manager for a jewelry store.  This is an important topic because the everyday duties of a Social Media Manager have changed a lot as marketing itself has transformed into omnichannel customer engagements.  This job title is so much more than simply hiring an employee to post to social networks.  In this podcast episode we’re going to digest the different ways an in-house Social Media Manager will help you better understand your customers, will help you make better product choices, and overall improve your store.  It’s time to rethink the importance of your Social Media Manager, so stay tuned to understand why.