On today’s episode of RethinkYour.com we’re breaking down what it means to be a Social Media Manager for a jewelry store.  This is an important topic because the everyday duties of a Social Media Manager have changed a lot as marketing itself has transformed into omnichannel customer engagements.  This job title is so much more than simply hiring an employee to post to social networks.  In this podcast episode we’re going to digest the different ways an in-house Social Media Manager will help you better understand your customers, will help you make better product choices, and overall improve your store.  It’s time to rethink the importance of your Social Media Manager, so stay tuned to understand why.