Kasia Bargielowski-Foster, an experienced Product Marketing Manager at Capsule, joins us to share her insights and journey in the world of B2B SaaS marketing. With a rich background that spans from running a successful music blog to leading roles in digital and content marketing, Kasia brings a unique perspective on understanding customer needs and crafting effective messaging.

In this episode, Kasia delves into the importance of aligning content with customer interests, the transition from content to digital marketing, and the pivotal role of product marketing in shaping business strategies. She also discusses the challenges of aligning messaging across various departments and offers advice to those aspiring to excel in SaaS product marketing.

Interested in more stories about understanding your audience at a deep level? Don't miss our conversation with Amar Ghose, co-founder at ZenMaid, where we explore how as a leader he keeps in touch with their customers' needs and motivations.

We'd love to hear your thoughts on this episode. Share your favorite insights in the comments.

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Capsule

• 00:00 Introduction to the Journey of a Content Executive
• 00:47 Welcome to the Message Market Bit Podcast
• 01:33 Guest Introduction: Kasia Bergilowski Foster
• 02:33 Kasia's Journey into B2B SaaS
• 02:49 The Impact of Running a Music Blog
• 03:50 Transition from Content Creation to Strategic Marketing
• 05:57 The Importance of Understanding Your Audience
• 08:12 Career Evolution: Content Executive to Digital Marketing Lead
• 08:28 The Role of Product Marketing Manager
• 14:48 Challenges of Aligning Content, Product, and Sales
• 20:18 Joining Capsule as a Product Marketing Manager
• 20:27 The Importance of Understanding Your Customers
• 27:49 Revalidating Personas and ICP
• 37:28 Advice for Aspiring B2B SaaS Product Marketers
• 41:42 Conclusion and Contact Information

Learn more at https://conversionalchemy.net/

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