Today's episode of The Great Friends Podcast interviews a good friend and marketing master, Max Baybak. Max is the Co-Founder & Chief Strategy Officer at Influx Marketing, a company he founded almost 9 years ago that specializes in marketing for aesthetics practices. Prior to starting Influx, he was the Chief Product Officer at Pavemint and the Marketing Associate for Michael Baybak & Co. In this episode, Max gives insight into where to allocate your marketing dollars, the difference between gateway vs. destination treatments, and where/how we'll see AI make its way into marketing in the next few years.

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