In the latest episode of "The Great Friends Podcast," John Wheeler reflects on an incredible 2024 with Bekah Wilkinson and Kevin Balzer. Together, they look back at Alpha Aesthetic Partners’ rapid growth, including the launch of multiple new podcasts, supporting nearly $100 million in revenue across 26 locations, and building connections throughout the aesthetics industry. They share stories of lessons learned, unexpected challenges, and the personal and professional milestones that defined the year. With a heartfelt look at the journey so far, the team also discusses their vision for 2025, from Alpha’s continued expansion to the evolution of the podcast and their shared goals for the future. This episode is full of insights, laughter, and inspiration as they toast to the year behind and gear up for what’s ahead. FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "The Great Friends Podcast," John Wheeler is joined by Mitchell Outka, Director of Digital Marketing at Alpha, to share his journey from entrepreneurial ventures as a teenager to leading transformative digital strategies for Alpha’s partners. Mitch reflects on his early successes, including a six-figure fidget spinner business at 17, and dives into the innovative campaigns that have driven exponential growth for practices like Esthetics Center. Together, they explore the power of understanding lifetime value, crafting compelling offers, and leveraging automation to maximize efficiency and results. This insightful conversation is packed with actionable takeaways on building winning marketing strategies while staying ahead in an ever-evolving digital landscape.

 

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

 

 

In the latest episode of "The Great Friends Podcast," John Wheeler sits down with Karin Durham, Chief Human Resources Officer at Alpha, to delve into the people-centric strategies that fuel Alpha’s success. With a career spanning high-level HR roles at Jamba Juice, Forever 21, and Bare Minerals, Karin brings a wealth of knowledge on cultivating strong teams, navigating fast-paced growth, and crafting a culture that resonates with employees. Throughout the conversation, Karin emphasizes the importance of “knowing your people”—understanding who they are, what they need, and aligning these insights with the organization’s goals. She also shares fascinating stories from her career, illustrating how the unique personalities of founders and leaders impact a company’s direction and culture. Whether you’re a business owner looking to strengthen your team or an HR professional seeking inspiration, this episode offers valuable takeaways on the art of building a resilient, people-first organization.

FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW KARIN DURHAM: 

https://www.linkedin.com/in/karindurham/

In the latest episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Michelle Doran, founder of RN Esthetics and one of Alpha’s esteemed partners. With 12 years of experience, Michelle shares invaluable insights into building a thriving aesthetic practice, fostering a strong team culture, and delivering exceptional patient care. Listeners will hear about Michelle’s unique approach to hiring and building a team that is as kind as it is hard-working. She discusses the importance of intuition in consultations, her love for cannula techniques, and the art of balancing clinical expertise with creativity in aesthetic treatments. Michelle also reflects on her growth as an injector and trainer, offering pearls of wisdom for new providers. This episode is packed with tips on how to cultivate a great team, provide personalized care, and grow a successful aesthetics business. Tune in to learn from Michelle’s journey and her vision for the future!

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW MICHELLE DORAN: https://www.instagram.com/michelle.rnesthetics/

 

In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, presents his talk from Aesthetic Next 6.0, "How to Run Your Business Like a Boss." In this episode, John shares valuable insights on building a successful med spa business, drawing from his own experiences and lessons learned over the years. Listeners will discover practical strategies for managing financials, including using the Profit First system, understanding key performance indicators (KPIs), and optimizing profit margins. John emphasizes the importance of knowing your numbers and leveraging financial statements like the P&L to ensure business growth and success. Whether you're just starting out or looking to scale your med spa, this episode is packed with actionable advice and real-world takeaways to help you run your business like a boss. Tune in to learn how to strengthen your operations and financial management for long-term success.

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

 

In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Henry Neely, CFO of Alpha, to dive deep into the financial side of the med spa industry. Henry shares his experiences as a CFO, including his journey from accounts receivable analyst to leading the finance departments of major companies. They discuss essential financial metrics, the role of a CFO in guiding strategy, and the importance of building a strong team. Tune in to hear insights on leadership, financial best practices, and how to create lasting impact in the aesthetics world.

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

FOLLOW HENRY NEELY:

https://www.linkedin.com/in/henry-neely-1547b859/

 

 

In this special superpod episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, shares live conversations recorded at Aesthetic Next 6.0. This episode features three engaging interviews, starting with Waseem Garbia and Erika Barry—two dynamic personalities who share insights into injection techniques and balancing clinical expertise with a strong online presence. Next, John sits down with Sara Browning and Chelsea Speer, co-founders of Aesthetic Collective, who discuss their journey from full-time jobs to building their own med spa. Finally, John talks with Marcus Curtis from Aesthetic Record about leadership, business growth, and the evolving aesthetics industry. Tune in for a jam-packed episode full of inspiring stories, practical advice, and exciting takeaways from top industry professionals.

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

FOLLOW ERIKA BARRY:

https://www.instagram.com/injectorbunny/

 

FOLLOW WASEEM GARBIA:

https://www.instagram.com/unfilteredinjector/

 

FOLLOW AESTHETIC COLLECTIVE:

https://www.instagram.com/aesthetic.collective.tx/

FOLLOW MARCUS CURTIS: https://www.linkedin.com/in/marcus-a-curtis/

 

In the latest episode of "The Great Friends Podcast," host John Wheeler sits down with Dr. Amanda Holden, founding partner at Alpha Aesthetics Partners and the host of the newest addition to the Alpha Podcast Network, "Holding Time Back." Amanda discusses her journey in aesthetics and the exciting launch of her podcast, where she interviews industry leaders who have made significant strides in helping people “hold time back.” They dive into the importance of providing exceptional patient care, educating clients, and offering treatments that truly make an impact. Amanda shares her insights on balancing business, innovation, and passion, along with her plans for "Holding Time Back." Tune in for a conversation packed with pearls of wisdom on both clinical and business success in aesthetics!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

FOLLOW DR. AMANDA HOLDEN:

https://www.instagram.com/dr.amanda.holden/

 

https://www.instagram.com/holdentimelessbeautymedspa/

 

 

 

 

In the latest episode of the Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, Annie Robertson Hockey, President & Head of Consulting at SkyTale and Co-Founder & Director at Column National Association, joins the conversation. Annie shares her unique journey from fintech to medical aesthetics, shedding light on the surprising parallels and the invaluable lessons she's learned along the way. The discussion dives into the intricacies of leadership, the importance of data-driven decision-making, and the challenges of scaling a business without losing sight of its core values. Annie also offers insights into effective team management, the role of authenticity in marketing, and how to build a sustainable practice by focusing on what truly matters. This episode is a must-listen for anyone looking to navigate the complexities of business growth in the ever-evolving medical aesthetics industry.

 

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

FOLLOW ANNIE ROBERTSON HOCKEY:

 

https://www.linkedin.com/in/annierobertson1/

 

In the latest episode of the Great Friends Podcast, hosted by John Wheeler, the spotlight is on Waseem Garbia, the owner and founder of Dontage and the most recent partner of Alpha. Waseem, a seasoned PA-C from Virginia, transitioned from urgent care to aesthetics and quickly became a high-octane injector with a massive Instagram following as the Unfiltered Injector. In this engaging conversation, John and Waseem dive deep into the art of injecting with speed and precision, touching on Waseem's innovative Botox Day strategy, where he treats over 70 patients in one day. They also explore the importance of efficient consultations, how to build a brand in the aesthetics industry, and the power of unfiltered honesty in both social media and patient care. This episode is packed with valuable insights for med spa owners, injectors, and business leaders looking to enhance their practice.

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

https://www.instagram.com/johnwheeler.alpha

FOLLOW WASEEM GARBIA:

https://www.instagram.com/unfilteredinjector/

 

https://www.linkedin.com/in/waseem-garbia-810803b0/