When Bek and Kevin team up in Janelle’s absence, the conversation takes a dynamic turn into brand strategy and the practical steps behind a rebrand. Kevin breaks down the philosophical and operational layers of branding, explaining how elements like color palettes, logos, imagery, and even landing pages all contribute to building trust and driving growth. They discuss the balance between refreshing your image and staying true to your identity, the impact of accessibility on digital presence, and how photo shoots with real clients can foster deeper connections. With insights on avatar targeting, social media trends, and website optimization, they explore how strategic branding directly influences top-line revenue and patient engagement.

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In episode 013 of Operation Med Spa, Rebekah and Janelle break down the art of hiring well—a critical factor that can make or break your med spa's success. They discuss practical strategies for identifying top talent, spotting red flags during interviews, and the importance of cultural fit over just skills. From cover letters and follow-ups to managing team dynamics, they share real-life experiences, hiring mistakes, and lessons learned. Whether you're hiring for front desk roles, providers, or executive positions, this episode is packed with insights to help you build a strong, cohesive team.

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In this episode of Operation Med Spa, Janelle and Rebekah dive into the art of schedule maximization. They break down how med spas can optimize provider schedules to improve efficiency, boost profitability, and enhance patient satisfaction. From smart booking strategies and staggering provider shifts to reducing appointment gaps and managing high-demand hours, they cover it all. They also discuss creative ways administrative staff can support providers, ensuring a seamless patient experience. Whether you're looking to expand hours, reduce waitlists, or maximize every minute on the calendar, this episode offers actionable tips to make your schedule work harder for you.

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In this episode of "Operation Med Spa," Janelle and Rebekah share creative ways to boost revenue without increasing expenses. They explore how med spas can maximize existing resources by utilizing front desk teams to follow up on unused gift cards, open packages, and rewards points. They also dive into the power of strategic pricing, tiered discounts, and multi-syringe packages to increase patient spend without deep discounting. Plus, they introduce the "Would you like fries with that?" approach—helping staff upsell services and retail products at checkout. Whether it's leveraging membership programs, optimizing pricing, or incentivizing teams with fun contests, this episode is filled with practical, cost-effective strategies. Tune in to learn how small changes can drive big results!

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In this episode of "Operation Med Spa," hosts Bek and Janelle explore the essential topic of client retention and how it drives sustainable growth in the aesthetics industry. Drawing from their extensive experience managing practices across the U.S., Bek and Janelle provide actionable insights into creating exceptional client experiences that build loyalty and trust. Listeners will learn how to craft personalized treatment plans, establish genuine connections, and leverage follow-ups to enhance satisfaction and retention. Bek and Janelle also highlight the pivotal role of front desk staff in shaping the client journey and share tips for fostering a culture of continuous learning and teamwork within your practice. This episode is packed with practical advice for med spa owners, providers, and teams looking to stand out in a competitive market. Tune in to discover how loyalty, trust, and exceptional service can transform your retention strategy.

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In episode 009 of "Operation Med Spa," Bek and Janelle dive into the importance of trust in building a successful med spa team. They share why trust forms the foundation of a thriving business and discuss actionable strategies to strengthen relationships with your team. From taking time to observe and understand your staff to communicating with empathy and following through on promises, this episode covers how to foster a culture where your team feels valued and supported. Bek and Janelle also emphasize the impact of trust on KPIs, explaining how a cohesive team leads to better performance and client satisfaction. They touch on the power of transparency, consistency, and recognition, as well as the importance of setting an example by being in the trenches alongside your team. Whether you’re a clinic owner or manager, this episode is packed with insights to help you cultivate trust and drive long-term success.

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In episode 008 of "Operation Med Spa," Bek and Janelle dive deep into one of the most critical, yet often overlooked, tools for growing a med spa business: KPIs (Key Performance Indicators). They break down the top five KPIs every practice should track to measure performance, identify opportunities, and ensure long-term success. From conversion rates for consultations and new client calls to rebooking percentages and retail sales, Bek and Janelle explain why each metric matters and how it directly impacts revenue and patient retention. Listeners will learn actionable strategies for improving revenue per hour, understanding discount percentages, and empowering their team to perform at their best. Whether you’re a provider, manager, or business owner, this episode gives you the insights and mindset shifts needed to make data-driven decisions that drive growth. Tune in to take the guesswork out of your practice’s success!

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In Episode 007 of "Operation Med Spa," Bek and Janelle explore the transformative power of grassroots marketing for med spa growth. They focus on creative strategies like handwritten thank-you notes, referral cards, and strategic discounts to fill schedules and build lasting client relationships. The hosts address common challenges, such as overcoming provider pushback and implementing these tactics without adding unnecessary stress to busy teams. By emphasizing the importance of mindset and understanding the “why” behind grassroots efforts, Bek and Janelle show how providers and managers can embrace these initiatives as valuable investments in their practice’s success. Packed with actionable advice and real-world examples, this episode is a must-listen for med spa owners, managers, and providers looking to create stronger client connections and drive meaningful growth.

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In Episode 006 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle the hot topic of rewards programs in medical aesthetics. With industry buzz surrounding changes to popular loyalty programs, Bek and Janelle dig into whether these systems are ethical, how they impact your practice, and—most importantly—how to make them work for you. The episode covers the core purpose of rewards programs: creating "sticky" clients who keep coming back. Bek and Janelle discuss the importance of shifting from traditional "surprise and delight" discounts to strategies that drive new patient behaviors and encourage loyalty. They also explore how practices can maximize these programs to boost client retention, introduce new treatments, and grow revenue. From overcoming provider concerns about free services to controlling the narrative with patients, this episode provides actionable advice on turning rewards programs into a win-win for your practice and your patients. Tune in for insights on leveraging loyalty systems to strengthen your business!

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In Episode 005 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz dive into the world of lights and lasers, exploring why these treatments are so critical to any successful med spa practice. Lights and lasers offer one of the highest profit margins in the industry due to their low consumable costs, making them a powerful tool for both business growth and patient satisfaction. Bek and Janelle discuss the growing demand for laser treatments, particularly among millennials and younger patients, and how this trend is being driven by social media and celebrity influence. They also explain why lights and lasers should be a core part of your treatment mix to deliver truly holistic results—addressing everything from skin texture to redness and pigmentation. Whether you’re a med spa owner, operator, or provider, this episode will guide you through how to make lights and lasers a profitable part of your business, improve patient outcomes, and stay ahead of industry trends. Tune in to learn how to maximize the potential of lights and lasers in your practice!

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